Estée Lauder Inc. Overview
Company Headquarters: New York, US
Founded: 1946
Workforce: ~46,000
Company Working: Estée Lauder Inc. offers skincare, makeup, and fragrance products. The company has brands, namely, AERIN, Aramis, Aveda, BECCA, Bobbi Brown, Bumble and bumble, By Kilian, Clinique, Darphin, Donna Karan New York, DKNY, Editions de Parfums Frédéric Malle, Ermenegildo Zegna, Estée Lauder, GLAMGLOW, Jo Malone London, Kiton, La Mer, Lab Series, Le Labo, M•A•C, Michael Kors, Origins, Prescriptives, RODIN olio Lusso, Smashbox, Tom Ford, Tommy Hilfiger, Too Faced and Tory Burch. Its products are sold in more than 135 countries and territories.
Strategy
Estée Lauder Inc. is committed to offering highly effective products. The company’s skin care products are developed according to a strict formulation charter to combine safety and efficacy, and it aims to follow the same trend in the future. Also, it is actively involved in research activities to withstand its competition in the market. For instance, in February 2018, Estée Lauder Inc.’s research and development (R&D) team presented the research focused on new findings in anti-ageing skin research at the 2018 American Academy of Dermatology Annual Meeting in San Diego, US.
