EYE Hortilux

EYE Hortilux Overview

Company Headquarters: US

Workforce: ~ 80

Company Working: EYE Hortilux is a leading manufacturer of horticulture lighting products. The company offers LED, HID, fluorescent grow lamps, fixtures, electronic ballasts, LED drivers and lighting controls, these products are majorly used for indoor plant growing. The company provides products for home hobbyists, agricultural universities, educational programs in local school districts, plant physiological research, biotechnology, pharmacology, greenhouses, and plant factories. The company has got ISO 14001: 2015 and OHSAS 18001: 2007 certifications for environmental management and occupational health and safety. It operates mainly in the US and Canada.

Strategy

EYE Hortilux focuses on long-term value creation by developing industry-leading products and solutions. The company aims at enhancing its operational processes and improving its internal resources for providing high-quality products. It also aims to expand its footprint across almost all the major regions by partnering with key players.

Company Snapshot

80

Employees

US

Headquarters

SWOT Analysis

Strengths

Diversified product portfolio
Strong focus on R&D enables product innovation

Weaknesses

Dependence on North American market for revenue generation

Opportunities

Growing applications of global horticulture lighting
Strategic acquisitions

Threats

Stringent government regulations

Key Developments

Date	Approach	Development
June 2017	Partnership	EYE Hortilux partnered with ILUMINAR Lighting, a manufacturer of commercial, indoor lighting products for the agricultural market. This partnership focused on developing new HPS lamps.
December 2017	Product Launch	EYE Hortilux launched its first grow light system with a ceramic HPS lamp. The SE 600 Grow Light System is designed to cover the growing area evenly with more uniformity and efficiency.

Product Offering

EYE Hortilux
- Horticulture Lighting

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