Ferrero Group Overview
Company Headquarters: Senningerberg, Luxembourg
Founded: 1946
Workforce: ~35,000
Company Working: Ferrero Group is involved in manufacturing branded chocolate and confectionery products. The company has 25 production plants in 5 continents, 8 Ferrero Hazelnut Company manufacturing plants, 6 agricultural companies. It offers various products under Nutella, Kinder, Ferrero Rocher, Raffaello, Golden Gallery, and Tic Tac brand. Its products are sold in more than 170 countries. The company has its operation across 55 countries on 5 continents including Asia, Oceania, Africa, America, and Europe with iconic brands distributed in over 170 countries.
Strategy
Ferrero Group focuses on to expand its presence in worldwide through research and new investments, new product categories. Also, it maintains the cohesive and long-lasting relationships with its customers. The company focuses on expansion through partnerships across geographies and industries, investments in technology, and certifications. Moreover, the company is consistently involved in the development and innovation of new products to cater to its consumers' changing and increasing needs.



