Wantstats
Food & Beverages

Fever Tree

Company Profile Analysis

Book DemoSubscribe Now
ESOMAR 23 Corporate BadgeISO Certifications Badge
Fever Tree - Food & Beverages showcase

Year Founded & Workforce

2004-12-31

Industry

Food & Beverages

Services

F

Fever Tree Overview

Company Headquarters: United Kingdom

Founded: 2005

Employees: 257

Company Working: Fevertree Drinks PLC is a United Kingdom-based supplier of carbonated mixers for alcoholic spirits. All its mixers sold in the United Kingdom are carbon neutral. The Company's full range of mixers targets multiple drinks occasions, from the mule (Ginger Beer) to tonics (Cocktail mixers) and spritzes (Soda and Sparkling). Its range of mixers includes cocktail mixers, ginger mixers, Tonic Water sodas, lemonades and cola, and soda. Its mixers include Refreshingly Light Spanish Clementine Cocktail mixers, Premium Indian Cocktail mixers, Refreshingly Light Indian Cocktail mixers, Ginger Beer, Ginger Ale, Premium Soda Water, Sicilian Lemonade, Spiced Orange Ginger Ale, Handpicked Rose Lemonade, Mexican Lime Soda, Italian Blood Orange Soda, and Madagascan Cola, among others. It distributes its products in over 80 countries internationally. The Company sells its products to a range of markets, such as the United Kingdom, the United States, Europe, and the rest of the world. The Company has about 10 subsidiaries.

Strategy

Fever-Tree Drinks PLC is a premium mixer brand that produces a variety of mixers, including cocktail mixers, ginger ale, and soda water. The company's key strategy is focused on creating high-quality and natural mixers that enhance the flavor of premium spirits.

Quality Ingredients: Fever-Tree uses high-quality, natural ingredients to create its mixers. For example, the company sources quinine from the Democratic Republic of Congo and uses only natural sweeteners such as cane sugar and fruit sugars.

Innovation: Fever-Tree invests heavily in research and development to create new and innovative products. The company is constantly looking for ways to enhance its mixers' flavor profiles and explore new mixer categories.

Marketing: Fever-Tree's marketing strategy focuses on promoting the quality and natural ingredients used in its products. The company uses a premium brand image and targets consumers who are willing to pay a premium for high-quality mixers.

Distribution: Fever-Tree has a strong distribution network that includes partnerships with premium spirits brands and on-trade customers such as bars and restaurants. The company also sells its products in retail stores and through e-commerce channels.

International Expansion: Fever-Tree has expanded its presence globally by entering new markets and establishing partnerships with local distributors. The company has a strong presence in Europe, North America, and Australia and is expanding in Asia and South America.

Company Snapshot

$323.3M

Revenue

2004-12-31

Founded

United Kingdom

Headquarters

SWOT Analysis

Strengths

  • Strong brand image
  • Wide range of products
  • Global presence

Weaknesses

  • Dependence on the premium mixer market
  • Limited presence in emerging markets
  • Reliance on a small number of suppliers

Opportunities

  • Expansion into new markets
  • Diversification of product portfolio
  • Increased focus on sustainability

Threats

  • Competition
  • Changing consumer preferences

Key Developments

DateApproachDevelopment
June 2022Product LaunchFever-Tree has expanded its tonic water range in time for summer with the release of Spanish Clementine Refreshingly Light Tonic Water.
Feb 2022ExpansionTonic and mixer producer Fever-Tree has expanded its global presence and released its range in South Korea. The range of tonics and mixers available include Fever-Tree’s Premium Indian Tonic Water, Ginger Ale, Ginger Beer and Soda Water. The brand is distributed in South Korea by Bohae Brewery.
Feb 2023Product LaunchFever-Tree launched Clementine Orange Tonic Water. Crafted with Clementines sourced from Spain, Clementine Orange Tonic Water is perfectly balanced with the soft bitterness of quinine and the sweet, juicy notes of the clementines making it the perfect accompaniment to London Dry Gin. Fever-Tree sources it’s clementines from Spain, where the extended hours of sunshine create the perfect climate for the fruit to develop the wonderful juicy flavors and aromas
March 2023Product LaunchFever-Tree has launched its first cocktail mixers, designed to take the fuss out of making cocktails at home. The three-strong lineup (rsp: £4.50/500ml) comprises Margarita, Mojito and Espresso Martini. The mixers – Espresso Martini, Classic Mojito and Classic Margarita – are made using “the finest” naturally sourced ingredients including Mexican limes, Italian blood oranges and Kenyan coffee beans
Sep 2022AcquisitionFever-Tree, has acquired US non-carbonated cocktail mixer brand, Powell & Mahoney, for US$5.9 million. Tonic water producer Fever-Tree acquired Powell & Mahoney in August 2022. The strategic move is part of Fever-Tree’s ambitions to capitalize on additional opportunities in the US market and extend its bottling capacity.
June 2021Product LaunchFever-Tree launched Fever-Tree Distillers Cola, a special recipe of naturally sourced ingredients. The new Cola contains Tahitian limes, Caribbean kola nuts, and a sample of distilled botanicals and spices, including Madagascan vanilla and Jamaican pimento berries. Additionally, cola is complex and rich in flavour, with the excellent level of sweetness to complete and upgrade rums and whiskeys from the best distilleries.
Apr-2021Product LaunchFever-Tree introduced Fever-Tree Sparkling Lime & Yuzu. The new product is developed to easily mix with premium tequilas and vodkas, the largest value and quickly rising spirits categories. Moreover, Fever-Tree Sparkling Lime & Yuzu has been skilfully created with the finest organic sourced components.
May-2020Product LaunchFever-Tree unveiled Fever-Tree Sparkling Pink Grapefruit, its first mixer created especially for the American customer. The new Grapefruit is moving out nationally, uses organic sourced components, and is perfect for vodka-driven Spritzes, tequila-powered Palomas, along with its own as a zero-ABV refresher.
Feb-2022ExpansionFever-Tree expanded its geographical footprint by establishing its outlet in South Korea. This expansion is a chance for the label to link with Sojo, the world’s second-largest alcohol variety behind beer.

Product Offering

  • Fever Tree
    • Global Cocktail Mixers Market

Financial Performance

A plan for every need

Forecast+

Get unlimited access to forecasts, charts, and company data across every research report on Wantstats.

USD200/mo

About the Author

Wantstats Research Team

Wantstats' research desk profiles Fever Tree as part of our ongoing coverage of the Food & Beverages sector, drawing on public company data, filings, and market intelligence.

Powering the world's best teams.
From next-gen startups to established enterprises.

Google logo
Amazon logo
Microsoft logo
Intel logo
Neste logo
McKinsey & Company logo
Deloitte logo
Accenture logo
Oracle logo
PWC logo
EY logo
Honeywell logo

See our work in action

Start your data driven journey with us!

Book a Demo Now

What our clients say

Trusted by forward-thinking businesses
for data-driven intelligence

Noah Malgeri
Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Noah Malgeri
Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Fever Tree

Starting from
$4,950