Fielmann AG Overview
Company Headquarters: Hamburg, Germany
Founded: 1972
Workforce: ~22,000
Company Working: Fielmann AG (Fielmann) is a family-owned business engaged in the manufacturing of glasses, contact lenses, and related eyewear products. It has an omnichannel business model covering digital sales channels, with more than 900 branches. The company supplies sunglasses, glasses, contact lenses, and hearing aids. The company operates through various subsidiaries and retailers across Germany, Switzerland, Luxembourg, the Netherlands, and Poland. The company owns various brands of sunglasses which includes, Adidas, Alexander McQueen, Bogner, Bolle, Boss, Botaniq, Burberry, Calvin Klein, Carolina Herrera, Carrera, Chiara Ferragni, Chleo, Converse, Cebe, David Beckham, Davidoff, Diesel, DKNY, Dsquared2, ell, Emporio Armani, Ermenegildo Zegna, Escada, Esprit, Fell Man, Fila, Furla, Gant, Givenchy, Gucci, Guess, Hackett, Hugo, Humphrey’s, Isabel Marant, Jaguar, Yup, Julbo, Karl Lagerfeld, Kate Spade, Kenzo, Lacoste, Levi’s, Liu Jo, Lozza, Marc Jacobs, Max Mara, Mexx Eyes, Nike, Pepe Jeans, Ray Ban, Smith, Woodland, and more.
Strategy
Fielmann AG is focused on the expansion of its operations in other emerging markets. The company has a strong portfolio of sunglasses products and is looking to grow its market share in the sunglasses and eyewear industry. The company is also looking to expand its distribution network and reach out to rural region.
