Fortinet Overview
Company Headquarters: US
Founded: 2000
Workforce: ~5,000
Company Working: Fortinet is a US-based leader in providing automated and integrated cybersecurity solutions. The company provides high-performance cybersecurity solutions to a wide variety of businesses, such as carriers, data centers, enterprises and distributed offices. The company’s cybersecurity solutions are designed to provide broad, automated, and integrated protection against dynamic and sophisticated security threats. The company has four areas of business namely Core Business, Fortinet Security Fabric, Fortinet Cloud Security and Internet of Things (“IoT”) and Operational Technology Security (“OT”). The company specializes in network security, enterprise firewall, unified threat management (UTM), firewall, intrusion prevention system (IPS), VPN, antivirus, email security, web filtering and web security gateway, antispam, application control and visibility, and next generation firewall (NGFW).
Strategy
The company’s strategy is focused on building brand and driving end-customer demand for security solutions. The company’s internal marketing organization is responsible for messaging, branding demand generation, product marketing, channel marketing, event marketing, digital marketing, communications, analyst relations, public relations and sales enablement. The company has focused its resources on campaigns, programs and activities that can be leveraged by partners worldwide to extend their marketing reach such as sales tools and collateral, product awards and technical certifications, media engagement, training, regional seminars and conferences, webinars, and various other demand-generation activities.
