FreeNow

FreeNow Overview

Company Headquarters: Germany

Founded: 2009

Workforce: ~1850

Company Working: FreeNow, a ride-hailing platform based in Europe, connects passengers with licensed taxi drivers. FreeNow operates in over 100 cities across Europe, including major metropolitan areas like London, Paris, Milan, and Madrid. Passengers can easily book a ride through the FreeNow mobile app, which provides real-time information about the driver and vehicle, and offers several payment options, such as cash, credit card, and in-app payments. One of FreeNow's notable features is its commitment to working exclusively with licensed taxi drivers, which the company believes provides a safe and dependable experience for passengers. Additionally, FreeNow offers various safety features, including an emergency button within the app and a feature that allows passengers to share their ride details with friends and family. FreeNow has extended its services to include other transportation options, such as e-scooters and e-bikes, in select cities. The company is dedicated to reducing carbon emissions, promoting sustainable transportation alternatives, and striving to create a more environmentally friendly urban environment.

Strategy

The key strategy of FREE NOW taxi company is to provide seamless and convenient transportation services through its user-friendly mobile application. By focusing on technological innovation and driver-partner collaboration, FREE NOW aims to enhance the overall taxi experience for both passengers and drivers. Their strategy includes offering competitive pricing, ensuring reliable and safe rides, and implementing efficient dispatch systems. By prioritizing customer satisfaction and leveraging advanced technology, FREE NOW strives to establish itself as a leading player in the taxi industry, offering a superior alternative to traditional transportation options. One of FreeNow's notable features is its commitment to working exclusively with licensed taxi drivers, which the company believes provides a safe and dependable experience for passengers. Additionally, FreeNow offers various safety features, including an emergency button within the app and a feature that allows passengers to share their ride details with friends and family. FreeNow has extended its services to include other transportation options, such as e-scooters and e-bikes, in select cities. The company is dedicated to reducing carbon emissions, promoting sustainable transportation alternatives, and striving to create a more environmentally friendly urban environment.

Company Snapshot

1,850

Employees

2009

Founded

Germany

Headquarters

SWOT Analysis

Strengths

Established presence in multiple cities
User-friendly mobile application for easy bookings

Weaknesses

Heavy competition from other ride-hailing services
Dependence on external factors like regulations

Opportunities

Expansion into new markets and regions
Integration with emerging mobility trends and technologies

Threats

Disruptive competition from new entrants
Regulatory challenges and changing transportation policies

Key Developments

Date	Approach	Development
March 2023	Partnership	The Mobility Super App, FREE NOW, based in Europe, has recently formed a partnership with Gett, a prominent taxi platform in the United Kingdom. This collaboration aims to offer Gett's business clients access to FREE NOW's extensive fleet of 20,000 minicabs (PHVs) specifically for their corporate journeys.
June 2022	Product Development	FREE NOW, the renowned Mobility Super App, has revealed its plans to introduce HumanForest eBikes to its platform, marking the first time these eBikes will be available on the app. This move signifies a significant expansion of FREE NOW's diverse range of transportation options in London, set to take place during the upcoming summer season.
April 2021	Partnership	TIER, a micro-mobility provider, has partnered with FREE NOW to offer their entire fleet of electric scooters and mopeds through the FREE NOW app in Germany and France. This collaboration aims to provide users in both countries with convenient access to TIER's micro-mobility options. Additionally, both companies express their enthusiasm for expanding this partnership further in the future, indicating their shared commitment to enhancing mobility services.

Product Offering

FreeNow
- Taxi Market

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