FUSION PKG

FUSION PKG Overview

Company Headquarters: Texas

Founded: 2004

Workforce: ~200

Company Working: Fusion Packaging is a global leader in the design, engineering, manufacturing, and distribution of luxury packaging. The company provides innovative and quality packaging for global beauty brands. The company offers airless products in bottles, tubes, jars, and applicators. It also offers dual packaging for beauty sticks, pots, compacts, lip gloss, lip stick, and sifter jar packaging solutions. The company serves its products to the skincare, beauty, and cosmetic packaging industries. It is also recognized as a customized solution packaging provider redefining its products with customization in order to strengthen its brand. It has its presence in the Americas and Asia to provide innovative and high-quality packaging.

Strategy

Fusion PKG strategizes to enhance its global presence as a leader in luxury packaging for the beauty industry.The company strategizes to combine design and engineering expertise, consumer trend insights, and an understanding of product and package relationship for solutions to ensure innovation at all stages. Furthermore, the company focuses on investments in beauty product packaging to strengthen its presence in the airless packaging market.

Company Snapshot

200

Employees

2004

Founded

Texas

Headquarters

SWOT Analysis

Strengths

Varied product range with customization
Strong market presence with innovative products

Weaknesses

Limited global presence
Dependence on North America for revenue generation

Opportunities

Scope for expansion in emerging markets
Strategic growth through mergers and acquisitions

Threats

Fluctuating raw material prices

Key Developments

Date	Approach	Development
–	Product Development	Fusion PKG in coordination with Bobbi Brown, an Estée Lauder company, developed a new highlighter. The luxurious skin-illuminating formula is stored in the double-walled 15 ml axis airless bottle featuring a custom pink/gold inner bottle and a clear outer bottle with single pass custom black silk screen logo and label.
–	Partnership	Fusion Packaging partnered with Bobbi Brown, an Estee Lauder company to develop packaging for the iconic makeup brand’s growing skincare line. Bobbi Brown opted for Fusion’s 30 ml Prime bottle for its extra Illuminating Moisture Balm.

Product Offering

FUSION PKG
- BOTTLES
- TUBES

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