Garden of Life, LLC

Company Headquarters: United States

Founded: 2000

Workforce: ~400

Company Working: Garden of Life LLC is a US-based company that specializes in producing and selling organic and non-GMO nutritional supplements, vitamins, and other health products. The company was founded in 2000 by Jordan Rubin, a health advocate and author of the bestselling book "The Maker's Diet". The company's product portfolio includes a wide range of supplements and vitamins, including multivitamins, probiotics, protein powders, and digestive enzymes. Garden of Life also offers a line of sports nutrition products, including pre-workout and post-workout supplements, as well as a line of certified organic herbal supplements. One of Garden of Life's core values is the use of clean and organic ingredients. The company's products are made from whole food ingredients and are certified organic, non-GMO, and gluten-free. In addition, Garden of Life is committed to sustainable and ethical sourcing practices, ensuring that their ingredients are sourced responsibly and ethically.

Garden of Life's products are primarily sold through natural food and health stores, as well as through online retailers such as Amazon and the company's own e-commerce website. The company has a strong online presence and a loyal customer base, with many of its products receiving high ratings and positive reviews from customers. In 2017, Garden of Life was acquired by Nestlé Health Science, a subsidiary of the multinational food and beverage company Nestlé. Despite the acquisition, Garden of Life has continued to operate independently and maintain its commitment to using organic and non-GMO ingredients in its products.

Garden of Life LLC's strategy is centered around its commitment to using clean and organic ingredients in its products and promoting a healthy lifestyle. Here are some key elements of the company's strategy:

Emphasis on clean and organic ingredients: Garden of Life differentiates itself from competitors by using only clean and organic ingredients in its products. This is a key selling point for consumers who are seeking natural and healthy alternatives to traditional supplements and vitamins.

Diversification of product portfolio: Garden of Life offers a wide range of products, including supplements, vitamins, probiotics, and protein powders, which appeals to a broad customer base. The company also offers products that cater to specific niches, such as sports nutrition and organic herbal supplements.

Investment in research and development: Garden of Life invests heavily in research and development to create innovative products that meet the changing needs of consumers. This includes developing new formulas and improving existing products based on the latest scientific research.

Strong online presence: Garden of Life has a strong online presence and sells its products through its own e-commerce website and online retailers such as Amazon. The company also uses social media platforms to engage with customers and promote its products.