GE Lighting Overview
Company Headquarters: US
Founded: 1911
Workforce: ~3000
Company Working: GE Lighting is a subsidiary of General Electric, specialized in providing lighting fixtures. The company offers electric lamps, bulbs, auto lights, and other lighting products. GE Lighting provides innovative and efficient products. The lighting systems can be controlled by smartphones using the GE App. The smart LED bulbs offered by the company are used with google devices in which customers can connect and control lighting systems without any hub and bridge. It uses Google Home app which is compatible with Google Assistant and Amazon Alexa with iOS and Android smart devices. It has high presence in the Americas, Europe among others.
Strategy
The overall business strategy of GE Lighting revolves around various products innovations. The company also focusses on partnerships. The company’s major source of revenue is from the United States, wherein the company is also trying to expand in other regions.
