General Mills, Inc. Overview
Company Headquarters: Minnesota, US
Founded: 1866
Workforce: ~40,000
Company Working: General Mills, Inc. (General Mills) manufactures and sells branded consumer foods across the world. The company operates through nine business segments, including snacks, cereals, convenient meals, yogurt, dough, baking mixes and ingredients, pet, super-premium ice cream, and others. The company operates in the ice cream market through the brand Häagen-Dazs. It promotes its products directly, as well as through grocery stores, mass merchandisers, e-commerce retailers, restaurants, and convenience stores. It operates 507 leased and 372 franchise branded ice cream parlors.
Strategy
General Mills focuses on new product launches and the expansion of its products offering via mergers and acquisitions. Due to stiff competition in the market, the company is emphasizing on promotion activities to attract new customers and retain the existing customer base. Moreover, it has a global presence, and its products offering vary as per the region. It is also involved in strategic business acquisitions and mergers for the expansion of its business. It also emphasizes research and development through investments in innovation centers. The company’s R&D initiatives are aimed at product development. It also develops advanced scientific techniques and formulae to produce high-quality and safe food products.
