General Motors Overview
Company Headquarters: United States
Founded: 2009
Workforce: ~ 164,000
Company Working: General Motors designs, builds, and sells cars, trucks, crossovers, and automobile parts. The company provides vehicle protection, parts, accessories, maintenance, satellite radio, and automotive financing services. It operates through five segments: GMNA, GM financial, GMI, corporate, and cruise. The company develops, manufactures, and markets its vehicles under the Buick, Cadillac, Chevrolet, and GMC brands in North America. General Motors is the first automotive company to mass-produce an affordable electric car and the first to develop an electric starter and airbags. The trucks, crossovers, cars, and automobile parts produced by the company are marketed through retail dealers in North America and distributors & dealers outside North America.
General Motors has a presence in several countries across the globe, including the US, China, Brazil, Mexico, Japan, Canada, and South Korea. Some of its subsidiaries are Opel Automobile GmbH, GM Financial, ACDelco, OnStar Corporation, Vauxhall Motors Limited, Cruise LLC, SAIC-GM, and Holden Special Vehicles.
Strategy
General Motors' key strategy is to transform its business to become a leader in electric and autonomous vehicles while continuing to innovate in traditional automotive segments. This involves investing heavily in research and development, as well as collaborating with partners to develop cutting-edge technologies and platforms. GM is also focused on improving its manufacturing processes to increase efficiency and reduce costs, while maintaining high quality standards. Furthermore, the company is committed to sustainability and has set ambitious goals to achieve carbon neutrality by 2040. GM is also looking to expand its presence in key markets around the world, particularly in China, to drive growth and profitability.
