Gentex Corporation Overview
Company Headquarters: US
Founded: 1974
Workforce: ~5,700
Company Working: Gentex Corporation engages in the designing, developing, and manufacturing of electro-optical products for the automotive, commercial building, and aircraft industries. It also manufactures dimmable aircraft windows for the aviation industry and signaling devices and commercial smoke alarms for the fire protection industry. The company operates through two reportable business segments—automotive products and other. The automotive segment manufactures automatic-dimming rearview, non-dimming mirrors and electronics for the automotive industry. The other segment includes dimmable aircraft windows and fire protection products.
Strategy
Gentex Corporation intends to create new solutions which would enable it to grow its business, preserve its leadership position in the current market, and establish its leadership in new regions. It focuses on developing and commercializing innovative solutions, which could help create a competitive edge over other market players. Furthermore, it tries to work closely with its key customers to offer a seamless solution. The company’s strategy is to provide reliable new solutions that will enable it to create new market segments, gain market share and grow as the market grows.
