Gimbals Fine Candies

Gimbals Fine Candies Overview

Company Headquarters: San Francisco, CA

Founded: 1898

Company Working: Gimbals Fine Candies is a manufacturer of candies infused with fruit juices. It offers products such as gourmet jelly beans, licorice and gummy vitamins. The product offered by the company are peanut-free, tree nut-free, gluten-free, dairy-free, soy-free and egg-free. The company has fully integrated manufacturing capabilities, and its production facility is SQF Level 3 and NSF/CFR111-certified for vitamins and dietary supplements. In April 2017, Highlander Partners acquired Gimbals Fine Candies to expand its Bettera Brands, LLC.

Strategy

Gimbals Fine Candies focuses on the quality of its product and takes into consideration the increasing incidences of food allergy caused by various food allergens. Thus, to retain existing customer base and target new customers susceptible to food allergies, the company offers products that are peanut-free, tree nut-free, gluten-free, dairy-free, soy-free and egg-free. In addition, it is focusing on innovating its product offerings by launching new flavor combinations.

Company Snapshot

1898

Founded

San Francisco, CA

Headquarters

SWOT Analysis

Strengths

Product offerings are allergen-free
High focus on product innovation
Strong financial support from parent company

Weaknesses

Presence restricted to the US only

Opportunities

Expansion in Asia-Pacific, Europe, and the Middle East

Threats

Intense competition in the global market

Product Offering

Gimbals Fine Candies
- Gummy Vitamins

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