Glen Dimplex Group

Glen Dimplex Group Overview

Company Headquarters: Ireland

Founded: 1973

Workforce: ~10,000

Company Working:

Glen Dimplex Group is one of the leading companies that is engaged in the manufacturing and distribution of electric heating appliances. It offers a wide number of residential and commercial appliances including cleaning equipment, heaters, furnaces, mantles, and coffee makers. The company offers through its cooling & chillers, domestic appliances, electric heat, fire solutions, renewable heat technologies, showers, TV & audio, ventilation, and water heating segments. It offers electric wall heaters under its electric heat segment.

Glen Dimplex Group offers electric heat products under its CADET, CAMPA, CREDA, DIMPLEX, NOBO, and Valor brands. It offers electric wall heaters under its subsidiary, Glen Dimplex Americas. This subsidiary is engaged in the manufacturing and distribution of temperature controls, fireplaces, electric heating, and home furnishings. Glen Dimplex Americas was formed by merging Dimplex North America Limited and Cadet Manufacturing Company. It primarily operates in the Americas.

Glen Dimplex Group’s brand portfolio includes ABILITY, BELLING, BRITANNIA LIVING, CADET, CAMPA, CREDA, DIMPLEX, FABER, LEC, Masport Heating, Morphy Richards, New World, NOBO, OSBURN, Real Flame, REDRING, Roberts Radio, Stoves, Technika, Valor, Walker, and Xpelair. It has a wide presence in Europe, North America, and Asia-Pacific. The company’s manufacturing facilities are located in Ireland, the UK, the US, and Australia.

Strategy

Glen Dimplex Group focuses on acquisitions to strengthen its market position in the electrical heating and domestic appliances markets. For instance, between 2017 and 2018, it acquired the CADET, Ability Projects, and Real Flame brands. This created several opportunities for the company to expand its presence in the global market. It aims to acquire and form partnerships with globally recognized distributors and dealers to strengthen its supply chain and reduce competition, across all regions.

Company Snapshot

10,000

Employees

1973

Founded

Ireland

Headquarters

SWOT Analysis

Strengths

Wide product portfolio
Market leading position in electric heating appliances
Renowned brand name

Weaknesses

Cumbersome company’s hierarchy

Opportunities

Invest to explore market conditions in the Middle East & Africa and South America
Scope in strengthen its supply chain to take competitive advantage

Threats

Fluctuations in the currency exchange rate
Increase in import rates and interest rate

Product Offering

Glen Dimplex Group
- CADET
- Dimplex

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