Google LLC

Google LLC Overview

Company Headquarters: US

Founded: 1998

Workforce: ~118,899

Company Working: Google LLC. (Google) is a multinational enterprise initially incorporated as a privately held company. Later in 2004, the company announced its first public offering. It is known to build technology products and provide services to organize information. The company offers managed services in work and productivity, scheduling and time management, instant messaging and video chats, language translation, mapping, video sharing, note-taking, and photo organizing and editing through various applications. Google offers google search, google now, AdWords, Adsense, double click ad exchange, adexchange, and AdMob. AdMob is a mobile advertising network that enables app developers to monetize and promote their mobile and tablet apps using ads. Google has approximately 16 data centers across the globe. The company operates in Europe, the Middle East & Africa, Asia-Pacific, and the Americas. The company's expertise lies in search engines, ads, mobile, android, online video, apps, machine learning, and virtual reality.

Furthermore, the company offers google assistant, a worldwide popular voice assistant platform, which is now available in more than 90 countries, the google assistant now helps more than 500 million people every month to get things done across smart speakers & smart Displays, TVs, phones, cars and more.

Strategy

Google follows both organic as well as inorganic growth strategies. The company invests significantly in the research and development in the areas of strategic focus such as machine learning, cloud, and AI technologies to innovate the products and solutions portfolio. The machine learning techniques are used in advertising tools, data centers, and self-driving cars to drive innovations and to maintain a competitive position in the market. Furthermore, Google is making rapid expansions by acquisitions and partnerships with tech start-ups and SMEs to upgrade its product portfolio. For instance, in 2017, Google acquired Impermium, a cyber-security start-up company which used patented statistical and machine learning models and proprietary threat intelligence to provide real-time protection for top enterprises across the globe. The acquisition helped the company to enhance its product portfolio and technical expertise.

Company Snapshot

$161.86M

Revenue

118,899

Employees

1998

Founded

US

Headquarters

SWOT Analysis

Strengths

Strong financial performance ▪ Major player in the advertising business ▪ Extensive R&D
Search engine dominance
Strong user traffic generation
Wide geographical reach
▪ Consistent financial performance
▪ Diversified Business segments
Strong financial performance
Major player in the advertising business
Extensive R&D
Large market share
Wide geographic reach
Investments in machine learning, voice recognition, and artificial intelligence (AI)
High demand of Android OS
Major player in the advertising industry
Financial performance
Android’s success in mobile market
R&D activities
Major player in advertising business

Weaknesses

Exposed to lawsuits and litigations
Limited success in social network
High dependency over advertising
High dependence on advertising
Limited success in the social networking segment
High advertising and promotional expenses
Lawsuits and litigations could impact the business operations
Declining profitability
Involvement in lawsuits and litigations
High dependency on advertising
Dependence on advertising
Exposure to lawsuits and litigations
Expose to lawsuits and litigations

Opportunities

Positive outlook for the cloud computing market
Growth in smartphone market
Positive outlook for the computing computing market
Growing application areas of machine learning technology
Scope to expand business through open market purchases or privately negotiated transaction
to expand and evolve product offerings to serve their changing needs
Launching products
Positive outlook for the global cloud computing market
Launch of products
Positive outlook for cloud computing market
Launch of new products
Growth in the smartphone market
Increasing demand for cloud computing
New product development
Positive Outlook for the cloud computing market
Increasing need for improved data management from marketers and advertisement companies

Threats

Cybersecurity breaches ▪ Stringent government regulations
Intense Competition
Language issues in Mexico, Canada and European countries
Cybersecurity breaches
Stringent government regulations
Intense market competition
Rapidly evolving, intensely competitive market
Breach of cybersecurity
Security breaches
Fluctuating foreign currency exchange rates
Foreign currency risks
Cyber security breaches
Strong competition
Regulatory changes in data protection and privacy framework

Key Developments

Date	Approach	Development
May 2019	Expansion	Google Cloud announced the launch of its Osaka cloud data center region, making it the second facility in Japan and the 20th overall. The Osaka region, as with all Google Cloud facilities aside from Iowa, has three availability zones and comes with the standard product set, including Compute Engine, App Engine, Google Kubernetes Engine, Cloud Bigtable, Cloud Spanner, and BigQuery.
March 2019	Expansion	Google Cloud announced the launch of its new data center in Zurich, making it the sixth region for the provider in Europe and 19th overall
–	–	Google made available its Colaboratory, which is a collaboration tool that can run code and show output within the document. It is based on Jupyter and allows the users to share and use notebooks with another user without installing it on the computer. All work can be done using a Google Chrome browser and the data can be stored in Google Drive.
–	Product Development	Google launched the Google AI Platform. The platform allows machine learning professionals to build and run their machine learning models on-premise as well as on Google cloud. The platform is also integrated with the machine learning suite offered by Google such as TensorFlow, TPUs, and TFX tools.
–	Product Development	Google launched Cloud AutoML. The tool includes five distinct modules—Auto ML Vision, AutoML Video Intelligence, AutoML Natural Language, AutoML Translation, and AutoML Data, which enable developers and data scientists to build, test, and deploy their own machine learning models.
November 2019	Acquisition	Google acquired Fitbit, one of the leading providers of wearable products. Acquisition of Fitbit offers Google the opportunity to invest more in its Wear OS platform and to strengthen its position in the fitness wearables market.
April 2022	Product Launch	The Google Speech-to-Text API's new neural sequence-to-sequence model enhances accuracy in 23 languages and 61 supported locales.
May 2022	Product Development	Google is working on a customized speech recognition technology, so Google Assistant will be able to recognize voices.
December 2022	Product Development	Google is introducing an enhanced speech recognition technology for Hinglish, a language that combines Hindi and English. The enhanced speech recognition algorithm will be able to recognize dialects and speaking patterns
March 2023	Service Launch	Using its key isolation, governance, and strict access control technologies, HUB Cyber Security Ltd., a provider of Confidential Computing cybersecurity solutions and services, has unveiled a special cyber security solution for Google Cloud. The answer could be a paradigm shift in cyber security that would secure data in use, in transit, and at rest—when it cannot be encrypted and is most vulnerable. Others
November 2022	Others	Google Cloud and DSCI have launched an initiative to promote cloud migration. According to Google Cloud, the project intends to "capture the voice" of central and state IT secretaries' full information and information security officers to convince them to shift their systems to the cloud.

Product Offering

Google LLC
- Augmented reality
- Fitness App
- Set-Top Box
- Machine Learning
- Hybrid Cloud
- Virtual Reality
- Drone Transponders
- Speech Recognition Market
- Public Cloud Market

Financial Performance

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