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Google LLC

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Google LLC - ICT showcase

Year Founded & Workforce

1998

118,899 Employees

Industry

ICT

Services

Augmented realityFitness AppSet-Top BoxMachine LearningHybrid Cloud
G

Google LLC Employee Contacts

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Google LLC Overview

Company Headquarters: US

Founded: 1998

Workforce: ~118,899

Company Working: Google LLC. (Google) is a multinational enterprise initially incorporated as a privately held company. Later in 2004, the company announced its first public offering. It is known to build technology products and provide services to organize information. The company offers managed services in work and productivity, scheduling and time management, instant messaging and video chats, language translation, mapping, video sharing, note-taking, and photo organizing and editing through various applications. Google offers google search, google now, AdWords, Adsense, double click ad exchange, adexchange, and AdMob. AdMob is a mobile advertising network that enables app developers to monetize and promote their mobile and tablet apps using ads. Google has approximately 16 data centers across the globe. The company operates in Europe, the Middle East & Africa, Asia-Pacific, and the Americas. The company's expertise lies in search engines, ads, mobile, android, online video, apps, machine learning, and virtual reality.

Furthermore, the company offers google assistant, a worldwide popular voice assistant platform, which is now available in more than 90 countries, the google assistant now helps more than 500 million people every month to get things done across smart speakers & smart Displays, TVs, phones, cars and more.

Strategy

Google follows both organic as well as inorganic growth strategies. The company invests significantly in the research and development in the areas of strategic focus such as machine learning, cloud, and AI technologies to innovate the products and solutions portfolio. The machine learning techniques are used in advertising tools, data centers, and self-driving cars to drive innovations and to maintain a competitive position in the market. Furthermore, Google is making rapid expansions by acquisitions and partnerships with tech start-ups and SMEs to upgrade its product portfolio. For instance, in 2017, Google acquired Impermium, a cyber-security start-up company which used patented statistical and machine learning models and proprietary threat intelligence to provide real-time protection for top enterprises across the globe. The acquisition helped the company to enhance its product portfolio and technical expertise.

Company Snapshot

$161.86M

Revenue

118,899

Employees

1998

Founded

US

Headquarters

SWOT Analysis

Strengths

  • Strong financial performance ▪ Major player in the advertising business ▪ Extensive R&D
  • Search engine dominance
  • Strong user traffic generation
  • Wide geographical reach
  • ▪ Consistent financial performance
  • ▪ Diversified Business segments
  • Strong financial performance
  • Major player in the advertising business
  • Extensive R&D
  • Large market share
  • Wide geographic reach
  • Investments in machine learning, voice recognition, and artificial intelligence (AI)
  • High demand of Android OS
  • Major player in the advertising industry
  • Financial performance
  • Android’s success in mobile market
  • R&D activities
  • Major player in advertising business

Weaknesses

  • Exposed to lawsuits and litigations
  • Limited success in social network
  • High dependency over advertising
  • High dependence on advertising
  • Limited success in the social networking segment
  • High advertising and promotional expenses
  • Lawsuits and litigations could impact the business operations
  • Declining profitability
  • Involvement in lawsuits and litigations
  • High dependency on advertising
  • Dependence on advertising
  • Exposure to lawsuits and litigations
  • Expose to lawsuits and litigations

Opportunities

  • Positive outlook for the cloud computing market
  • Growth in smartphone market
  • Positive outlook for the computing computing market
  • Growing application areas of machine learning technology
  • Scope to expand business through open market purchases or privately negotiated transaction
  • to expand and evolve product offerings to serve their changing needs
  • Launching products
  • Positive outlook for the global cloud computing market
  • Launch of products
  • Positive outlook for cloud computing market
  • Launch of new products
  • Growth in the smartphone market
  • Increasing demand for cloud computing
  • New product development
  • Positive Outlook for the cloud computing market
  • Increasing need for improved data management from marketers and advertisement companies

Threats

  • Cybersecurity breaches ▪ Stringent government regulations
  • Intense Competition
  • Language issues in Mexico, Canada and European countries
  • Cybersecurity breaches
  • Stringent government regulations
  • Intense market competition
  • Rapidly evolving, intensely competitive market
  • Breach of cybersecurity
  • Security breaches
  • Fluctuating foreign currency exchange rates
  • Foreign currency risks
  • Cyber security breaches
  • Strong competition
  • Regulatory changes in data protection and privacy framework

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Key Developments

DateApproachDevelopment
May 2019ExpansionGoogle Cloud announced the launch of its Osaka cloud data center region, making it the second facility in Japan and the 20th overall. The Osaka region, as with all Google Cloud facilities aside from Iowa, has three availability zones and comes with the standard product set, including Compute Engine, App Engine, Google Kubernetes Engine, Cloud Bigtable, Cloud Spanner, and BigQuery.
March 2019ExpansionGoogle Cloud announced the launch of its new data center in Zurich, making it the sixth region for the provider in Europe and 19th overall
––Google made available its Colaboratory, which is a collaboration tool that can run code and show output within the document. It is based on Jupyter and allows the users to share and use notebooks with another user without installing it on the computer. All work can be done using a Google Chrome browser and the data can be stored in Google Drive.
–Product DevelopmentGoogle launched the Google AI Platform. The platform allows machine learning professionals to build and run their machine learning models on-premise as well as on Google cloud. The platform is also integrated with the machine learning suite offered by Google such as TensorFlow, TPUs, and TFX tools.
–Product DevelopmentGoogle launched Cloud AutoML. The tool includes five distinct modules—Auto ML Vision, AutoML Video Intelligence, AutoML Natural Language, AutoML Translation, and AutoML Data, which enable developers and data scientists to build, test, and deploy their own machine learning models.
November 2019AcquisitionGoogle acquired Fitbit, one of the leading providers of wearable products. Acquisition of Fitbit offers Google the opportunity to invest more in its Wear OS platform and to strengthen its position in the fitness wearables market.
April 2022Product LaunchThe Google Speech-to-Text API's new neural sequence-to-sequence model enhances accuracy in 23 languages and 61 supported locales.
May 2022Product DevelopmentGoogle is working on a customized speech recognition technology, so Google Assistant will be able to recognize voices.
December 2022Product DevelopmentGoogle is introducing an enhanced speech recognition technology for Hinglish, a language that combines Hindi and English. The enhanced speech recognition algorithm will be able to recognize dialects and speaking patterns
March 2023Service LaunchUsing its key isolation, governance, and strict access control technologies, HUB Cyber Security Ltd., a provider of Confidential Computing cybersecurity solutions and services, has unveiled a special cyber security solution for Google Cloud. The answer could be a paradigm shift in cyber security that would secure data in use, in transit, and at rest—when it cannot be encrypted and is most vulnerable. Others
November 2022OthersGoogle Cloud and DSCI have launched an initiative to promote cloud migration. According to Google Cloud, the project intends to "capture the voice" of central and state IT secretaries' full information and information security officers to convince them to shift their systems to the cloud.

Product Offering

  • Google LLC
    • Augmented reality
    • Fitness App
    • Set-Top Box
    • Machine Learning
    • Hybrid Cloud
    • Virtual Reality
    • Drone Transponders
    • Speech Recognition Market
    • Public Cloud Market

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Business Segment: Sales rose from USD 161.9 Bn in 2019 to USD 282.8 Bn in 2022.
Google LLC — By Business Segment
Series (USD Bn)2019202020212022
Sales161.9182.5257.6282.8

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