Grammer AG

Grammer AG Overview

Company Headquarters: Germany

Founded: 1989

Workforce: ~15000

Company Working:

Grammer AG develops and manufactures components and systems for car interiors, driver and passenger seats for off road vehicles, trucks, buses, trains. The company operates through two segments, namely, automotive and commercial vehicle. Under its automotive segment, the company develops and manufactures headrests, center consoles, armrests, interior components and innovative thermoplastic solutions for OEMs. The commercial vehicle segment manufactures seating systems for commercial and off-road vehicles as well as for trains and buses. Its headrest products are height adjustable and permit the distance from the head, to be modified. Crash-active headrests protect passengers from the risk of whiplash injury.

The company is operating in 19 countries worldwide via its 40 companies. GRAMMER Inc., Hudson (WI), Grammer Inc., Tupelo (MS), GRAMMER Industries Inc., Troy (MI), GRAMMER Industries Inc., Greenville SC, GRAMMER AG, Amberg, Allygram Systems and Technologies Pvt Ltd are some of its subsidiaries.

Strategy

Grammer AG focuses on strategic mergers and acquisitions in the global market. For instance, in May 2018, the company acquired one of the automotive component suppliers, Toledo Molding & Die, Inc. to enhance its presence in North America. It has been expanding its business in the China market for automotive and commercial vehicle segments. It is substantially improving its research and development structures. For instance, in August 2018, company made a joint venture with AllyGrow Technologies (India) to optimize the process of development

Company Snapshot

$1,876.8M

Revenue

15,000

Employees

1989

Founded

Germany

Headquarters

SWOT Analysis

Strengths

Strong global presence
Diversified product portfolio of automotive segment
Executing tightly intermeshed global projects to strengthen customer relationship

Weaknesses

Less revenue generation from APAC and Americas region

Opportunities

Scope for expansion in untapped market

Threats

Fluctuating cost of raw material

Product Offering

Grammer AG
- Automotive
Headrest

Financial Performance

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