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Graphic Packaging Holding Company

Company Profile Analysis

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Graphic Packaging Holding Company - Manufacturing & Construction showcase

Year Founded & Workforce

1991

18,775 Employees

Industry

Manufacturing & Construction

Services

Food ContainersStandard Cylindrical Food ContainersCylindrical Food Container Combo Packs
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Graphic Packaging Holding Company Overview

Company Headquarters: US

Founded: 1991

Workforce: ~18,775

Company Working: Graphic Packaging Holding Company is a leading provider of consumer goods packaging with sustainable and paper-based packaging solutions for end-use verticals, including food, beverage, food service, and commercial product manufacturers. The company is one of the largest producers of folding cartons and fiber-based food service products in the US and Europe. It has divided its operations into three segments: paperboard mills, America's Paperboard Packaging, and Europe Paperboard Packaging. The company offers food service packaging with a broad selection of the highest-quality single-use beverage cups and containers. It owns and operates over 90 manufacturing facilities globally across 15 different countries.

Strategy

Graphic Packaging Holding Company has been focused on environmental sustainability since establishing a formal sustainability program in 2008. For this, the company has been emphasizing the design & development of renewable and recycled materials. Additionally, Graphic Packaging is dependent on renewable energy sources for electricity needs. On the other hand, the company has invested heavily in innovation, R&D, digital capabilities, and talent recruitment to support the organizational growth strategy. Furthermore, the company is open to partnerships, collaborations, acquisitions, and sharing resources and technological expertise to achieve its short and long-term goals.

Company Snapshot

$6,029.4M

Revenue

18,775

Employees

1991

Founded

US

Headquarters

SWOT Analysis

Strengths

  • Strategic acquisition with other food container manufacturers
  • Strong brand image
  • Innovative paperboard-based product portfolio
  • Robust revenue performance

Weaknesses

  • Loss of small market share in a niche category
  • High outstanding debts
  • Dependence on paper and paperboards for product offerings

Opportunities

  • Expansion across untapped regional markets
  • Rising awareness for environmental sustainability

Threats

  • Buying behavior from online channel
  • Material disruptions caused due to natural calamities

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Key Developments

DateApproachDevelopment
–Product LaunchGraphic Packaging Holding Company launched a recyclable paperboard packaging solution- Cap-It, an innovative clip with neck rings for multipack polyethylene terephthalate (PET) or recycled (rPET) bottles. This enables beverage producers to minimize plastic waste.
–Product LaunchGraphic Packaging Holding Company launched a wide range of sustainable paperboard packaging solutions, ProducePack, specially designed to transport fresh produce to stores.
–PartnershipGraphic Packaging Holding Company partnered with Liffey Meats and Lidl Ireland. The deal provides solutions for packaging superior quality Irish beef to the retailers & wholesalers of Liffey Meats. Lidl's premium Deluxe Angus Steak range will also be available across 167 retail stores in Ireland.

Product Offering

  • Graphic Packaging Holding Company
    • Food Containers
    • Standard Cylindrical Food Containers
    • Cylindrical Food Container Combo Packs

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Business Segment: Sales rose from USD 6,029.4 Mn in 2018 to USD 6,559.9 Mn in 2020.
Graphic Packaging Holding Company — By Business Segment
Series (USD Mn)201820192020
Sales6,029.46,160.16,559.9

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