Great Wall Motor Overview
Company Headquarters: Baoding, China
Founded: 1984
Workforce: ~ 77,934
Company Working: Great Wall Motor (GWM) is a leading Chinese automaker that specializes in the production and sales of sport utility vehicles (SUVs), pickup trucks, passenger cars and new energy vehicles. The company owns several brands, such as Haval, Wey, Ora and Great Wall. GWM is a pioneer in the development of intelligent and connected vehicles, as well as hydrogen fuel cell vehicles. GWM has established a global R&D network with centres in China, Japan, Germany, India, Austria and the United States. GWM is also active in the electric light commercial vehicle market, offering electric pickup trucks and vans under the P-series. These vehicles are designed for urban and rural transportation, as well as for various professional applications, such as logistics, delivery, construction and agriculture. GWM’s P-series electric pickup trucks have a payload capacity of up to 800 kg and a range of up to 400 km. They are equipped with lithium-ion batteries and can be recharged in 2 hours. GWM’s MEGA electric vans have a cargo volume of up to 13 cubic meters and a range of up to 200 km. They are equipped with Bosch’s new electric motor 230 that has a rated voltage of 800 volts and a power output of up to 230 kW1. GWM’s P-series and MEGA vehicles are sold in more than 60 countries and regions across Asia, Europe, Africa, Oceania and South America.
Strategy
GWM’s strategy is focused on innovation, electrification, and globalization. The company aims to maintain its competitive edge in the SUV and pickup truck market by investing heavily in research and development and fostering a culture of innovation. GWM is also committed to expanding its presence and sales in the electric light commercial vehicle market, by launching a new standalone brand for electric and smart vehicles, internally coded as “SL project”1. In addition, the company is focused on globalization, with a goal of increasing its overseas sales and production, as well as strengthening its partnerships with customers and suppliers. GWM aims to achieve long-term growth and profitability by leveraging its expertise in electric mobility, autonomous driving, and digital technologies to provide advanced solutions for its customers’ most complex challenges.
