Greaves Cotton Limited Overview
Company Headquarters: Mumbai, India
Founded: 1859
Workforce: ~1,750
Company Working: Greaves Cotton Limited is a manufacturer and seller of diesel engines, generators sets, petrol engines, pump sets and construction equipment. It manufactures a wide range of products, such as pump sets, power tillers, light agricultural equipment, automotive engines, non-automotive small engines, and industrial engines. The sale of marine diesel engines contributes to its non-automotive small engines business. It offers engines ranging between 4HP and 700HP, which are primarily applicable in defense, construction, marine, railways, and other industries. The company is involved in the businesses of automotive engine, auxiliary power, farm equipment, aftermarket. It has six manufacturing units and more than 3,500 service outlets across India. Additionally, its manufacturing facilities include research & development department and testing labs, which function to improve product accuracy and efficiency.
Strategy
The company strategizes to expand its product range in the above 500kVA category, to have a competitive edge in the marine diesel engine market.
Furthermore, the company has formed strategic partnerships with many aftermarket products brands. For instance, it has a technological alliance with the Pinnacle Engines, US and with the Altigreen Propulsion Labs. These partnership agreements would help the company cater to the growing fuel segment and capture the untapped opportunities in the aftermarket with retrofit solutions
