Green Steel Group

Green Steel Group Overview

Company Headquarters: Oggiono, Italy

Founded: 1944

Workforce: ~ NA

Company Working: Green Steel Group is an Italy based company and is one of the leading producers of metal fibers and wools in the World. Metal wools of various types are produced by the company and used in a variety of fields and applications. Steel, stainless steel, copper, brass, bronze, zinc, and aluminium fibres and wools are the company's major goods. Steel fibres for concrete, a commodity frequently used as a reinforcement material in the construction sector, are provided by Green Steel Group. Concrete fibres from the company are all authorised in accordance with EN 14889-1 and are offered in a variety of lengths.

Strategy

The goal of Green Steel Group is to continuously reinvent both their manufacturing method and their product line while ensuring the highest standards of quality to their clients. The company's research and development department uses its mechanical and technological know-how to produce new products and alloys to satisfy customer demands. The company is adamant about the value of quality in both its products and its equipment. Throughout the manufacturing process, all of the company's fibres and wools are continuously inspected in the laboratories using both volume and screen analysis.

Company Snapshot

1944

Founded

Oggiono, Italy

Headquarters

SWOT Analysis

Strengths

Strong industry experience
Strong network of channel partners and customers
Strong on research and developmental front
Innovative product line

Weaknesses

Absence in some of the major developing markets
Declining market share due to increasing no. of competitors

Opportunities

Decreasing cost of fright and transportation
New trends in costumer behavior
Strategic acquisitions to diversify the company's operations and product offering

Threats

High competition between established market players and new entrants
Stringent Government regulation

Product Offering

Green Steel Group
- Steel Fibres

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