Groupe Clarins Overview
Groupe Clarins manufactures and markets products through three segments—cosmetics and makeup, perfume, and fashion. The company owns four brands—Clarins, My Blend, Mugler, and Azzaro. Clarins offers products for makeup, body, maternity, sun, and face. It offers sun protection products in various forms such as moisturizer, cream, and stick. The company has subsidiaries in over 28 countries and markets its products in 141 countries.
Strategy
Groupe Clarins aims at expanding its global presence by exporting its products and increasing its distribution network, especially outside of France. The company has its own R&D centers and is trying to widen its product portfolio by introducing new products for cosmetics and fragrances.
