Groupe Lactalis Overview
Company Headquarters: Laval, France
Founded: 1933
Workforce: ~85,500
Company Working: Groupe Lactalis manufactures and sells various products associated with dairy. Besnier S.A. is the former name of Groupe Lactalis, the company is the largest producer of dairy products and the largest cheese producer across France. Bridel, Locatelli, Lactel, Rondele, and Sorrento are the major brands under which the company offers its products. Groupe Lactalis has a presence in more than 140 nations across the globe and has 65 manufacturing units in France and 13 in different nations. Apart from that the company has 270 sites for production in 52 countries around the world. Groupe Lactalis is a privately held business owned by the Besnier family. The main product lines of the company include milk (liquid), cheese, cream & butter, frozen or chilled products, dairy ingredients, and several other nutritional products. The products offered by the company have a range of applications for the production of confectionery products & chocolates, dairy products, frozen desserts, croissant-type pastries, cheeses, cooked meats, bread, clinical and infant nutrition products, biscuits, ready meals, and animal nutrition products. Galbani, Parmalat, Ambassador, Sante, Picot, Laicran, Lactel, Celia, President, Puleva, and Societe are the major brands under which the company markets its products, among these, there are three brands operates across the globe. The company has a significant presence across the globe with its industrial units, owing to its strong business strategies such as innovations in the product portfolio, development of brands, and sustainable methods for production.
Strategy
Groupe Lactalis has more than 80 years of experience in the global market. The business strategy of the company is primarily expansion along with a developed portfolio of products. The company has created more than 100 brands that are operating in the global as well as regional markets. Apart from that, the company is also focusing on the acquisition of dairy firms with high shared values. Moreover, Groupe Lactalis is also making heavy industrial investments, to uplift its growth along with its subsidiaries. The company’s business strategy is also based on the developments of its major brands across the globe. The company draws its success from a local-product-oriented strategy along with environmental sustainability while maintaining the organoleptic, and high sanitary standards for all of its offerings. As the company is one of the leading players in the dairy industry across the globe, it is also contributing to the development and growth of the local economies. Apart from France & Italy, the company is keenly involved in the promotion of its specialty products and cheeses within the region and around the world.
