Grundfos

Grundfos Overview

Company Headquarters: Bjerringbro, Denmark

Founded: 1945

Workforce: Approximately 18,000

Company Working: Grundfos is a pump manufacturer, based in Denmark. It is majorly into the manufacturing of

pump units, circulator pumps (UP), submersible pumps (SP), and centrifugal pumps (CR). Grundfos also

manufactures electric motors for pumps and electric motors for separate merchandising. The firm supplies a broad

range of pump systems and solutions to sustain the industrial utilities that support industrial processes. Moreover,

the company ensures system integration for the pump, variable frequency drives and controls, pump control and

monitoring are combined into supporting systems. Through partnership with 83 companies Grundfos operates in 56

countries. The firm has established a strong supply chain management to offer products and services worldwide in

less time span. It has its sales office in Africa, the Americas, Asia, and Europe.

Strategy

The company is focusing on strengthening its presence in Asia-Pacific in the future. With the number of partnerships with the local players and suppliers it is expanding its geographic reach. The company focus is to continue to sell products by building on existing sales relationships and leveraging the power of company’s portfolio of products and services to attract new customers. As a result, the firm is involved in growth strategy by expanding its business in emerging economies.

Company Snapshot

$4,348M

Revenue

18,000

Employees

1945

Founded

Bjerringbro, Denmark

Headquarters

SWOT Analysis

Strengths

Wide presence
Strong industry experience in the domain of pump
High R&D investment
Strong global presence

Weaknesses

Less focus on innovative products
Dependence on Europe
Low presence in Middle East & Africa

Opportunities

Scope for mergers and acquisitions in emerging economies
Focus on reducing material costs

Threats

Changing government regulations
High competition
Fluctuation in foreign currency exchange rates

Key Developments

Date	Approach	Development
September 2018	collaboration	Danish pump manufacturer Grundfos had a collaboration in Sri Lankan authorities to bring innovative water technologies in the country. The restructuring of regional operations is the Grundfos part of a strategy to drive growth across the Asia Pacific.
July 2018	collaboration	Grundfos and PUB, Singapore’s National Water Agency, had a 3-year joint collaborative partnership to develop efficient water technologies and solutions. This collaboration will also facilitate the applications of highly efficient pump solutions in water treatment
December 2014	Contract	Grundfos was awarded USD 1.02 million by Singapore government grant for wastewater treatment R&D capabilities. This helped in wastewater filtration technology that can significantly reduce capital investment and operational costs for wastewater treatment.
September 2018	Partnership	Grundfos and Augury entered a partnership, in order to offer Grundfos’ current and future customers new, digitally enabled products. This partnership will accelerate and digitally enable its service offerings and make water & pump systems more reliable, sustainable and resilient in the future
November 2017	Expansion	Grundfos expanded its presence in China by opening its sales office in Zhengzhou, China, which is expected to be an important strategic tread stone for extending its reach
April 2016	Expansion	Grundfos expanded its presence in Africa with the opening of new facilities in Nairobi, Kenya, and in Cape Town, South Africa to strengthen its activities in East Africa

Product Offering

Grundfos
- Submersible pumps
- Submersible well pumps
- Submersible pumps

Financial Performance

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