Grundfos Overview
Company Headquarters: Bjerringbro, Denmark
Founded: 1945
Workforce: Approximately 18,000
Company Working: Grundfos is a pump manufacturer, based in Denmark. It is majorly into the manufacturing of
pump units, circulator pumps (UP), submersible pumps (SP), and centrifugal pumps (CR). Grundfos also
manufactures electric motors for pumps and electric motors for separate merchandising. The firm supplies a broad
range of pump systems and solutions to sustain the industrial utilities that support industrial processes. Moreover,
the company ensures system integration for the pump, variable frequency drives and controls, pump control and
monitoring are combined into supporting systems. Through partnership with 83 companies Grundfos operates in 56
countries. The firm has established a strong supply chain management to offer products and services worldwide in
less time span. It has its sales office in Africa, the Americas, Asia, and Europe.
Strategy
The company is focusing on strengthening its presence in Asia-Pacific in the future. With the number of partnerships with the local players and suppliers it is expanding its geographic reach. The company focus is to continue to sell products by building on existing sales relationships and leveraging the power of company’s portfolio of products and services to attract new customers. As a result, the firm is involved in growth strategy by expanding its business in emerging economies.



