Grupo Bimbo

Grupo Bimbo Overview

Grupo Bimbo is primarily engaged in the manufacturing of bakery products. It has a product portfolio of over 13,000 products. The company markets its products under more than 100 brands, among which are Bimbo, Thomas’, Marinda, Orowhat, Sara Lee, and Arnold Bread, among others. The company has its sales presence in over 32 countries throughout the Americas, Europe, Asia, and Africa. It has over 199 production plants located across the globe.

Strategy

Grupo Bimbo is focused on strengthening its product portfolio with healthy products. The company plans to achieve this by providing products that meet a certain minimum level of nutritional content. The company is strongly focused on environmental strategies related to climate change, water footprint, waste management, and natural capital. The company plans to do this using renewable energy to reduce carbon footprint, reduction or recycling of waste for waste management, water management, and biodiversity along with sustainable procurement to enhance their supply chain.

Company Snapshot

$4,695,363.1M

Revenue

1945

Founded

SWOT Analysis

Strengths

Availability of wide product portfolios
Strong distribution network through modern & traditional, QSR, and other channels such as foodservice and wholesale.

Weaknesses

Total debt of approximately USD 4.5 billion as of December 2019

Opportunities

Growth opportunities through the expansion of the frozen bakery products market in Europe, Asia, and Africa

Threats

Currency exchange rate fluctuations

Key Developments

Date	Approach	Development
Feb 2018	Acquisition	Grupo Bimbo SAB de CV announced an agreement to acquire the Mankattan Group, a key player in the baking industry in China. Mankattan produces and supplies sliced bread, cakes, buns, and Yudane.
July 2017	Acquisition	Grupo Bimbo SAB de CV acquired East Balt Bakeries, a specialist in frozen bakery products. This acquisition increased Grupo Bimbo SAB de CV’s global reach in the foodservice segment.

Product Offering

Grupo Bimbo
- Bimbo
- Thomas
- Other Brands

Financial Performance

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