Grupo Bimbo S.A.B.de C.V.

Grupo Bimbo S.A.B.de C.V. Overview

Company Headquarters: Mexico City, Mexico

Founded: 1945

Workforce: ~138,432

Company Working: Grupo Bimbo S.A.B.de C.V. is specialized in the manufacturing and sale of bakery products such as sliced bread, English muffins, buns & rolls, bagels, cakes, cookies, and pastries, among others. The company primarily operates in four base segments such as bread, pizza crusts, cakes, and pastries. The company offers different categories of products such as packed breads, sweet baked goods, cookies, prepacked food, and confectionery. The company has a strong presence in 32 countries across the globe with more than 100 brands consisting of over 13000 products.

Strategy

Grupo Bimbo S.A.B.de C.V., one of the largest bakery products manufacturers in the world, is currently focused on geographical expansion. This is evident from the acquisitions made by the company in the US. Currently, the company is aiming at revenue maximization from the EAA region through the acquisition of the Mankattan Group in China. The company constantly employs the acquisitions of key brands in lucrative regions as its inorganic growth strategy.

Company Snapshot

$13,643.2M

Revenue

138,432

Employees

1945

Founded

Mexico City, Mexico

Headquarters

SWOT Analysis

Strengths

Availability of wide product portfolios
Strong distribution network through modern & traditional channels, QSR and other channels such as food service, wholesale and many among others

Weaknesses

Total debt as of December 2019 was approximately USD 4.5 billion

Opportunities

Growth opportunities through expansion of frozen bakery products in Europe, Asia & Africa

Threats

Currency exchange rate fluctuations

Key Developments

Date	Approach	Development
Feb 2018	Acquisition	Grupo Bimbo S.A.B. de C.V. company announced an agreement to acquire the Mankattan Group, a key player in the baking industry in China. Mankattan produces and supplies sliced bread, cakes, buns, and Yudane.
July 2017	Acquisition	Grupo Bimbo S.A.B. de C.V acquired East Balt Bakeries, a specialist in frozen bakery products. This acquisition increased Grupo Bimbo S.A.B. de C. V’s global reach in the foodservice segment.

Product Offering

Grupo Bimbo S.A.B.de C.V.
- Conventional

Financial Performance

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