Grupo Bimbo S.A.B.de C.V. Overview
Company Headquarters: Mexico City, Mexico
Founded: 1945
Workforce: ~138,432
Company Working: Grupo Bimbo S.A.B.de C.V. is specialized in the manufacturing and sale of bakery products such as sliced bread, English muffins, buns & rolls, bagels, cakes, cookies, and pastries, among others. The company primarily operates in four base segments such as bread, pizza crusts, cakes, and pastries. The company offers different categories of products such as packed breads, sweet baked goods, cookies, prepacked food, and confectionery. The company has a strong presence in 32 countries across the globe with more than 100 brands consisting of over 13000 products.
Strategy
Grupo Bimbo S.A.B.de C.V., one of the largest bakery products manufacturers in the world, is currently focused on geographical expansion. This is evident from the acquisitions made by the company in the US. Currently, the company is aiming at revenue maximization from the EAA region through the acquisition of the Mankattan Group in China. The company constantly employs the acquisitions of key brands in lucrative regions as its inorganic growth strategy.
