Grupo Globo Overview
Company Headquarters: Brazil
Founded: 1925
Workforce: ~ 10,000
Company Overview: Grupo Globo is a media and entertainment company that offers information, entertainment, and culture through quality content. The company operates through the following segments: TV Globo’s, Globo Films, Globosat, Infoglobo, Editora Globo, Som Livre, and ZAP. TV Globo broadcasts content in Latin America through its own networks. Globo Films provides co-production of Brazilian films whereas Globosat is a subscription programme that offers more than 30 channels including Globonews, SporTV, Multishow, GNT, Viva, and Globo stand. The Infoglobo offers daily newspapers O Globo, whereas Editora Globo segment offers editing of classic and contemporary books through Globo Livros. Som Livre works in the music industry and offers traditional media (CDs, DVDs, and others), as well as digital media offerings and events. Moreover, Globo.com provides internet-related technology services and platforms.
Strategy
The company primarily focuses on strategic partnerships and mergers for upgrading the content quality, increasing its service offerings to the customer to facilitate global expansion. The company invests in creating and improving the quality of content as per the requirements of the customers.
