Guittard Chocolate Company Overview
Company Headquarters: California, US
Founded: 1868
Workforce: ~240
Company Working: Guittard Chocolate Company is a leading manufacturer of chocolate for the confectionery, baking, and ice cream industries. The company has been family-owned for four generations and is the oldest independent chocolate company in the United States. Its products include cocoa, chocolate syrup, milk chocolate balls, mints, mint wafers and eggs, and baking chips. The chocolate purveyor also provides chocolate flakes and chunks and mostly sells its products to candy manufacturers. Guittard is an industry leader in its global efforts to promote the sustainability of the environment of the cocoa-growing regions and the well-being of cocoa workers.
Strategy
Guittard Chocolate Company focuses on expanding its product portfolio to gain an edge in the market. It has a consumer-oriented approach and has been launching new flavors according to consumer demand and regional preferences. Moreover, the company has been consistently involved in the research and development of new products to cater to its consumers' changing and increasing needs.
