Hanesbrands Inc. Overview
Company Headquarters: United States
Founded: 1901
Workforce: ~ 61,000
Company Working: Hanesbrands Inc. is an American clothing company that specializes in designing, manufacturing, and selling apparel, innerwear, and activewear. The company was founded in 1901 as a hosiery business in Winston-Salem, North Carolina, and has since grown to become a global leader in the clothing industry. Hanesbrands' portfolio of brands includes some of the most well-known names in the apparel industry, such as Hanes, Champion, Maidenform, Bali, Playtex, and L'eggs. The company's products are sold in more than 40 countries worldwide.
Hanesbrands' business is divided into three segments: Innerwear, Activewear, and International. The Innerwear segment includes underwear, bras, hosiery, and socks for men, women, and children. The Activewear segment includes T-shirts, sweatshirts, and other apparel designed for athletic activities. The International segment includes the company's operations outside of the United States, primarily in Europe, Asia, and Latin America. Hanesbrands has a strong commitment to sustainability, and the company has set several goals to reduce its environmental impact, including reducing greenhouse gas emissions and water usage, increasing the use of sustainable materials, and improving working conditions in its supply chain.
Strategy
Hanesbrands Inc. is to continue to focus on product innovation, brand building, and consumer engagement. The company has a strong portfolio of brands including Hanes, Champion, Playtex, Bali, Maidenform, and L'eggs. These brands have significant brand recognition and loyalty among consumers. Hanesbrands invests in product development and technology to create innovative and comfortable products that meet the changing needs and preferences of consumers. Hanesbrands leverages its scale and distribution network to expand its global presence. The company has a strong presence in the Americas and is working towards expanding its business in Europe and Asia. Hanesbrands is focusing on building relationships with retailers and expanding its e-commerce platform to reach consumers globally.
