Hänsel Processing GmbH

Hänsel Processing GmbH Overview

Company Headquarters: Germany

Founded: 1911

Company Working:

Hänsel Processing GmbH is one of the specialized manufacturers of more than hundred different models of confectionery processing equipment and packaging machinery products. The company designs, develops, and manufactures food processing and dairy processing machines to enhance the efficiency of manufacturing plants.

The company’s product portfolio includes machines for production of center-filled, aerated, laminated and sugar-free candies, and unfilled products. Candy Recycling GmbH and Hebold Systems GmbH are a few subsidiaries of the company. Hänsel Processing GmbH is a subsidiary of PMB.

Strategy

Hänsel Processing GmbH focuses on factors such as the quality of products and services and the response time to cater to the requirements of its clients. It concentrates on product development as a strategy to enhance its product portfolio to cater to a wide range of applications. The company strategizes to improve its production process, optimize its distributor network, and invest in research and development to enhance flexibility, integrity, and product quality and achieve customer satisfactio1n.

Company Snapshot

1911

Founded

Germany

Headquarters

SWOT Analysis

Strengths

Focus on product innovation
Strong distribution network

Weaknesses

Lack of proper financial planning
Limited presence outside Europe

Opportunities

Investment in developing customized powder processing equipment
Growing demand from food and beverage industry

Threats

Increasing competition due to availability of advanced products
Changing trade policies

Product Offering

Hänsel Processing GmbH
- Cooking / Precooking
- Dissolving
- Mixing
- Aerating

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