Harney & Sons Overview
Headquarters: New York, US
Founded: 1983
Workforce: ~150
Company Working: Harney & Sons specializes in the production of a wide range of teas including white tea, matcha, decaffeinated tea, organic tea, green tea, oolong tea, black tea, and herbal infusions. Apart from offering loose tea leaf, the company markets a collection of premium teabags, wares such as teapots, kettles, teatime treats, and teacups and mugs, among others. Moreover, it has expanded into hemp-extracted CBD bottled tea and CBD tea bags. It distributes its products in the US and internationally through retail and e-commerce channels.
Strategy
Harney & Sons emphasizes product innovation to be competitive in the market. For instance, it launched individual serving tea capsules in March 2014 which were designed for all Keurig machines. The company is continuously working on increasing its product portfolio in line with consumer trends. In October 2017, it introduced the new AthleTea line of specialty tea for athletes. Moreover, it is focusing on product packaging, which promotes sustainable growth. In January 2019, the company debuted a new recyclable pouch for its loose tea products. It also aims at expanding its geographic presence and investing in e-commerce platforms for the distribution of its products.
