Hayman Reese

Hayman Reese Overview

Company Headquarters: Australia

Founded: 1951

Workforce: ~N/A

Company Working: Hayman Reese designs, manufactures, tests, and provides vehicle towing systems such as tow bars, sway controllers, hitches, cargo barriers, and other accessories for applications in vehicles. Additionally, the company provides trailer ball mounts, hitch pins, towballs, battery monitors, brake controllers, and wiring looms. Its products have applications in trailer wiring. The company also offers its products to its clients through its partner, Camex Automotive. The company offers its products for well-known car brands, such as Ford, Kia, Hyundai, Mitsubishi, Suzuki, Toyota, Mazda, Volvo, Jeep, BMW, and MG.

Strategy

Hayman Reese is focused on investing in enhancing its R&D capabilities to offer advanced products in the global market. For instance, in May 2018, the company introduced a Class 4 tow bar for application in the Skoda Kodiaq NS series vehicles. It has been focusing on expanding its activities to access new markets to strengthen its position in the global market.

Company Snapshot

1951

Founded

Australia

Headquarters

SWOT Analysis

Strengths

Diverse product portfolio
Strong brand image

Weaknesses

Dependence on Asia-Pacific for revenue generation

Opportunities

Partnerships and joint ventures with players in Asia-Pacific and the Middle East & Africa

Threats

High competition between established players and new entrants
Rapid technological advancements by competitors

Product Offering

Hayman Reese
- Tow Bars

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