HCP PACKAGING

HCP PACKAGING Overview

Company Headquarters: Shanghai

Founded: 2000

Workforce: ~1800

Company Working: HCP Packaging Co. Ltd. (HCP Packaging), a subsidiary of Baring Private Equity Asia, is a provider of packaging materials and solutions. It designs, develops and manufactures packaging containers for cosmetic, skincare, and perfume industries. The company offers standard and customized compacts, lipsticks and lip gloss containers, mascara, eye shadow containers, brushes, cosmetic applicators, sponges, metal pans, pots, kits, tubes and bottles, skincare jars, ancillary and promotional packs, caps, and fragrance closure products. HCP Packaging offers airless pumps used for eye serum products. It operates manufacturing facilities and sales offices in North America, Europe, Asia, and the Middle East. The company is also a provider of primary cosmetic and skincare packaging solutions.

Strategy

HCP Packaging strategizes to develop innovative products with precision based on the customers’ needs to pursue future growth opportunities in the global market. Thus, it focuses on investments in product development and the acquisition of its network enabling the company for global market penetration.

Company Snapshot

1,800

Employees

2000

Founded

Shanghai

Headquarters

SWOT Analysis

Strengths

Wide customer base
Focus on quality of products

Weaknesses

Limited scale of operations

Opportunities

Scope for acquisitions and expansion in emerging markets
Growing trend of innovative packaging

Threats

Fluctuating currency exchange rates

Key Developments

Date	Approach	Development
–	Acquisition	HCP Packaging acquired a complete stake in RUSI Cosmetic GmbH & Co. KG, a cosmetic packaging solution provider. The acquisition strengthens the manufacturing capability of the company in Europe and provides opportunities to expand.

Product Offering

HCP PACKAGING
- Airless Serum Pump

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