HERBALIFE NUTRITION LTD.

HERBALIFE NUTRITION LTD. Overview

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Roboto Condensed"; mso-ascii-font-family:"Roboto Condensed"; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:"Roboto Condensed"; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Company Headquarters: California, US

Founded: 1980

Workforce: ~8,900

Company Working: Herbalife Nutrition Ltd. is a manufacturer and supplier of protein shakes and snacks, vitamins and dietary supplements, energy and fitness drinks, and skin and hair care products. It markets products targeted at weight management, sports and fitness, energy and targeted nutrition, and personal care (outer nutrition). These products are sold in 93 countries through a network of approximately four million sales representatives, sales officers, and independent service providers, most of whom are discount customers. Under the targeted nutrition category, Herbalife Nutrition Ltd. markets dietary and nutritional supplements designed to meet customers' specific nutritional needs. The energy, sports and fitness category of the company offers products that support a healthy active lifestyle. The company’s outer nutrition portfolio includes facial skincare, body care, and hair care products. The company sells start-up kits, sales tools, and educational materials through its literature, promotional and other category. The category also provides Internet-based tools such as BizWorks, a customizable retail website for its members.

Strategy

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Roboto Condensed"; mso-ascii-font-family:"Roboto Condensed"; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:"Roboto Condensed"; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Herbalife Nutrition Ltd. is focused on offering innovative products. The company’s growth strategies include the launch of seasonal flavors of its meal replacement shakes and developing new flavors of its top-selling products. The company aims at least one major product launch in each region every year. Moreover, it has entered into numerous marketing alliances around the world. The company sponsors and collaborates with featured athletes, teams, and events to promote brand awareness. For instance, the company entered into a partnership with Cristiano Ronaldo to maintain the exclusive rights to promote Ronaldo in connection with its nutrition, wellness and sports performance products.

Company Snapshot

$4,958.6M

Revenue

8,900

Employees

1980

Founded

California, US

Headquarters

SWOT Analysis

Strengths

Well-established distribution network
Strong market presence in the US and China
Extensive product portfolio backed by scientific and consumer-driven data
High R&D investments

Weaknesses

Low brand awareness in several developing countries
Limited brand awareness in several developing countries

Opportunities

Initiatives to increase capacity in the Chinese market
Strategic expansion in Europe, the Middle East, and Africa

Threats

Currency exchange rate fluctuations
Intense competition in the global market for weight management and nutrition products
Intense competition in the global market for nutrition products

Key Developments

Date	Approach	Development
December 2019	Expansion	Herbalife Nutrition Ltd. opened four training centers across China to train and educate customers and distributors on nutrition and healthy meal preparation.
September 2019	Expansion	The company announced plans to open a new product innovation center in Shanghai, China, with an aim to strengthen its local research and development capabilities
August 2018	Product Launch	Under its Energy & Fitness product category, the company launched the Herbalife24 Achieve Protein Bar to cater to the needs of athletes and regular consumers.
March 2019	Product Launch	Herbalife Nutrition Ltd. launched the Formula 1 Select Meal Replacement shake and Protein Drink Mix Select for consumers allergic to soy, dairy, or gluten.
January 2018	Product Launch	Herbalife Nutrition India launched the strawberry flavor of the Formula 1 Nutritional Shake Mix range to widen its products offered in India.
March 2017	Partnership	The company opened its first Nutrition Research and Development Laboratory in India by entering into a partnership with Syngene, a contract research and manufacturing organization.
February 2017	Joint Venture	Herbalife Nutrition Ltd. reached an agreement in principle to form a joint venture with Tasly Holding Group with an aim to develop and commercialize high-quality consumer health products.
August 2016	Expansion	The company expanded its operations in China through direct selling activities in the Gansu, Ningxia, and Inner Mongolia provinces, post regulatory approval from the country’s Ministry of Commerce
February 2016	Product Launch	The company launched two products—Formula 1 Orange Cream, a nutritious meal replacement shake, and Afresh Cinnamon flavor energy drink.
March 2015	Partnership	Herbalife International India Pvt Ltd entered into a year-long partnership with Global Health Strategies Institute (GHSI) to improve the nutrition of over 10,000 children, aged 5–12 years, in line with the policies of the Government of India.
January 2015	Expansion	The company opened the Herbalife Innovation and Manufacturing facility in Winston-Salem, North Carolina, US.
September 2019	Expansion	The company announced plans to open a new product innovation center in Shanghai, China, with an aim to strengthen its local research and development capabilities.
August 2016	Expansion	The company expanded its operations in China through direct selling activities in the Gansu, Ningxia, and Inner Mongolia provinces, post regulatory approval from the country’s Ministry of Commerce.
January 2015	Expansion	The company opened the Herbalife Innovation and manufacturing facility in Winston-Salem, North Carolina, US.

Product Offering

Herbalife Nutrition Ltd.
- Healthy Weight
- Energy & Fitness

Financial Performance

What our clients say

Trusted by forward-thinking businesses
for data-driven intelligence

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.