Hindustan Unilever Ltd.

Hindustan Unilever Ltd. Overview

Company Headquarter: Mumbai, India

Founded: 1956

Workforce: 5,725 employees as of March 2018

Company Working: Hindustan Unilever Ltd. engages in the manufacture of consumer goods. It operates through the following segments: Home Care, Personal Care, Foods, Refreshments, an Others. The Home Care segment includes fabric wash, household care, and water. The Personal Care segment comprises of personal wash, skin care, hair care, oral care, deodorants, and colors. The Foods segment consists of packaged foods and popular foods. The Refreshments segment offers tea, coffee, ice cream, and frozen desserts. The Others segment comprises of exports and infant care products. The company was founded in November 1956 and is headquartered in Mumbai, India.

Strategy

The company has a strong product portfolio in which it leads the cosmetics market through its “Lakme” brand. The company is investing highly for expansion of Lakme brand in the international market. For instance; it is looking forward to expanding through franchise route. Moreover, the company is focusing strongly on the marketing activities to create brand awareness among the consumers. Being an event sponsor and engaging well-known personalities in their promotional campaign is among their growth strategies.

Company Snapshot

$4,847M

Revenue

5,725

Employees

1956

Founded

SWOT Analysis

Strengths

Wide Product Range with Presence across Various Price Points
Market Leadership Built on Strong and Diverse Brand Portfolio
Focus on Innovation to Drive Growth

Weaknesses

HUL lacks scale of operations compared to its competitors

Opportunities

Growing Personal Care Market
Growth in the Indian Fashion Industry

Threats

Intense Competition
Changing Cosmetic Trends

Product Offering

Hindustan Unilever Ltd.
- Mascara

Financial Performance

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