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HMD Global

Company Profile Analysis

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HMD Global - Semiconductor showcase

Year Founded & Workforce

2016

500 Employees

Industry

Semiconductor

Services

Smartphone
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HMD Global Overview

Company Headquarters: Finland

Founded: 2016

Workforce: ~500

Company Working: HMD Global is a mobile phone company. These mobile phones are sold under the Nokia brand. The Nokia-branded smartphones, feature phones, and tablets are designed and sold by HMD Global, Nokia’s exclusive brand licensee for mobile phones and tablets. In the first year of inception, the company launched its first 11 phones, which included 5 feature phones and 6 Android smartphones. In 2018, HMD Global launched 12 new Android smartphones and five new feature phones. The company operates through 50 offices established across the globe.

Strategy

HMD Global strives to provide products and services, ensuring the ultimate experience to its users. By focusing on user experiences, it is optimizing its product portfolios of mobile phones on par with the new technologies.

Company Snapshot

$1.85M

Revenue

500

Employees

2016

Founded

Finland

Headquarters

SWOT Analysis

Strengths

  • Strong brand name
  • Strong reputation as durable and user-friendly smartphones
  • Large distribution network
  • High product-resale value

Weaknesses

  • Poor after sales service
  • The design and performance of the handsets are poor when compared to their competitors

Opportunities

  • Adoption of android in mobile handsets
  • Growing demand for pocket friendly smartphones
  • Growing demand for feature phones in the US

Threats

  • Strong competition from major smartphone companies
  • The profitability of the mobile phone market attracts new players

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Key Developments

DateApproachDevelopment
December, 2019Product LaunchHMD Global launched a new product—Nokia 2.3. The phone is fueled by AI and features a 6.2” HD+ screen and a dual camera.
September, 2019Product LaunchHMD Global launched five new Nokia phones—two smartphones, namely, the Nokia 7.2 and the Nokia 6.2, and three feature phones, namely the Nokia 800 Tough, Nokia 2720 Flip, and Nokia 110.
August, 2019Product LaunchHMD Global launched Nokia 3 V in the US. The phone is exclusively available at Verizon stores and on VerizonWireless.com.

Product Offering

  • HMD Global
    • Smartphone

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Industry Vertical: HMD Global Global Revenue rose from USD 1.9 Bn in 2017 to USD 2.1 Bn in 2018.
HMD Global — By Industry Vertical
Series (USD Bn)20172018
HMD Global Global Revenue1.92.1

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