HNI Corporation

HNI Corporation Overview

Company Headquarters: Iowa, US

Founded: 1944

Workforce: 9,100

Company Working: HNI Corporation (HNI) produces and sells furniture and hearth products in the US, Canada, China, Hong Kong, Mexico, Dubai, India, and Taiwan. The company’s office furniture segment offers a range of metal and wood furniture for commercial and home office. The products include desks, credenzas, storage products, bookcases, chairs, tables, freestanding office partitions, and panel systems, among others. The brands HON, HBF, Maxon, Allsteel, basyx by HON, Gunlocke, OFM, HNI India, and Lamex operate under HNI Corporation.

Strategy

HNI is looking forward to maintaining its position in the market by focusing more on strengthening long-term partnerships with the resellers. The company is also aiming at decreasing structure cost and increasing productivity and efficiency, to take advantage of the growing market demand. The company is investing in developing new product portfolio, to provide innovative office furniture, these furniture’s are designed to look less formal as compared to traditional furniture used in offices.

Company Snapshot

$2,060M

Revenue

9,100

Employees

1944

Founded

Iowa, US

Headquarters

SWOT Analysis

Strengths

Balanced geographical presence
Highly skilled workforce
Strong brand portfolio

Weaknesses

Low investments in new technologies

Opportunities

Strategic acquisitions to strengthen existing businesses

Threats

High switching cost due to numerous market players
Rising raw material prices

Key Developments

Date	Approach	Development
January 2018	Acquisition	HNI Corporation acquired OFM, US-based furniture manufacturer. The acquisition expanded the business and helped the company to expand its product portfolio.

Product Offering

HNI Corporation
- RTA Furniture

Financial Performance

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