HOMAG Group

HOMAG Group Overview

Company Headquarters: Baden-Württemberg

Founded: 1960

Workforce: ~7,525

Company Working: Homag Group is world's leading provider of integrated solutions for production in the woodworking industry and woodworking shops. The company produces home and office furniture, kitchens, parquet and laminate flooring, windows, doors, staircases and even complete prefabricated timber-frame buildings. The range of machines and systems available extends from individual machines for trade businesses to complete, networked production lines for highly industrialized, individual furniture production. Homag Group has a wide range of services related to the machines and systems together with the corresponding control software makes our offering unique. The company operates 14 production facilities and over 20 sales and service companies. Homag Group has a presence in Asia, Australia, New Zealand, Canada, China, India, Korea, North America, Thailand, UK.

Strategy

HOMAG Group focuses on the development of the organization and operations across the world. The company invests in the hiring of technical expertise to strengthen the teams for the rapid and professional support service and innovation power, globally. It aims to follow mergers and acquisitions as strategies to expand and strengthen its global footfall. Furthermore, it plans to invest in the development of innovative advanced solutions to cater to the requirements of wood processing and furniture application.

Company Snapshot

$1,255.2M

Revenue

7,525

Employees

1960

Founded

Baden-Württemberg

Headquarters

SWOT Analysis

Strengths

Diversified product portfolio
Strong global presence
Market leading position in industrial wood working machinery
Diversified equipment portfolio with focus on Strong global market presence
Assessing feasibility of the new initiative in Germany

Weaknesses

Limited supply and distribution channels
High dependency on the Asia-Pacific market for revenue generation.
Merger and Acquisition (M&A) strategies with multiple leading businesses for strong project execution

Opportunities

Scope in investment in advancement of industrial machinery
Expansion in developing countries
Strategic partnership to strengthen its market position
Growing demand for Cnc router machines

Threats

Fluctuation in the raw material prices
Change in trade policies and interest rates
Sales is vulnerable to fluctuation in exchange rate
Fluctuating raw materials

Key Developments

Date	Approach	Development
March 2022	Partnership	Homag Group partnership with Karl Heesemann Maschinenfabrik GmbH & Co. KG. The scope of HOMAG's product portfolio has grown considerably in recent years. At the same time, high demand from a large number of customer segments and growth areas requires a bundling of resources in the areas of R&D and production.
July 2022	Product Development	Homag Group presenting an extensive selection of machines that already shine individually or that, supplemented by a robot, contribute to the optimum performance increase, for the target group of CNC processing and drilling technology.

Product Offering

Homag Group
- Global CNC Router Market

Financial Performance

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