Hyundai Steel Company

Hyundai Steel Company Overview

Hyundai Steel Company engage in manufacturing and selling of steel products in South Korea. The company was formerly known as INI Steel Company and changed its name to Hyundai Steel Company in March 2006.

Strategy

Hyundai Steel is planning to lead the new era for the steel industry by providing high value-added products and services and by achieving global competitiveness based on co-operation with customers to increase the profitability and sales of high-value products. It is striving for improved profitability through the continuous expansion of strategic product sales in new demand areas by creating new demand for high-quality products produced and sold to global automobile brands at the special steel plant and forging works. Furthermore, the company is focusing on proceeding with an array of activities for the verification of quality and structure performances, support for study activities, and collaborative research and development to meet the demand for steel with high functions such as impact proofing and fire resistance.

Company Snapshot

$15,923.9M

Revenue

12,000

Employees

1953

Founded

South Korea

Headquarters

SWOT Analysis

Strengths

Ongoing development of stronger and lighter advanced high strength steels for new cars
Innovative approach that goes beyond existing business know-how

Weaknesses

No manufacturing facility outside Asia

Opportunities

Diversify profit structures by rapidly stabilizing new product lines
Develop products to pursue the specialized values that focus on customer needs.

Threats

Gradually enforced environmental regulations
Core safety rules issues, and penalties

Product Offering

Hyundai Steel
- ERW Pipe

Financial Performance

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