ICONIX BRAND GROUP, INC.

ICONIX BRAND GROUP, INC. Overview

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Founded: 2005

Workforce: 118

Company Working: Iconix Brand Group, Inc. (ICON) is a global premier brand management company that deals in a diversified portfolio of strong global consumer brands across various domains such as fashion, sports, and home. The company specializes in marketing, merchandising, and licensing its brand portfolio. ICON has more than 1,100 licenses with leading retailers and manufacturers globally that sell products across various distribution channels from the mass tier to the luxury market, as well as through various media outlets. Some of its popular brands include Lee Cooper, Buffalo David Bitton, Joe Boxer, Mudd, Pony, Umbro, Royal Velvet, FieldCrest, Danskin, and Artful Dodger, among others.

Strategy

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Company Snapshot

$225.8M

Revenue

118

Employees

2005

Founded

New York, US

Headquarters

SWOT Analysis

Strengths

Strong focus on direct-to-retail licenses
Strong brand image

Weaknesses

Weak financial performance

Opportunities

Expansion of the retail market in the US

Threats

Intense competition
The increasing labor cost in the US

Product Offering

ICONIX BRAND GROUP, INC.
- Umbro

Financial Performance

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