iFIT Inc. Overview
Company Headquarters: Logan, US
Founded: 1977
Workforce: ~2,400
Company Working: ICON Health and Fitness is the former name of iFIT Inc. The company produces and distributes various software, and equipment associated with gym and fitness. iFIT Inc. provides a platform that offers various live workouts on demand, in addition, it also provides several recommendations associated with nutrition, active recovery, mental health, and physical fitness. iFIT Inc. has various fitness equipment such as treadmills, ellipticals, climbers, fitness mirrors, bikes, rowers, yoga equipment, strength equipment, and accessories associated with it. NordicTrack, ProForm, Weider Global Nutrition are the major brands of the company. Freemotion Fitness and Sweat are the major brands under which iFIT offers its fitness equipment, training classes, mobile apps, and other fitness accessories.
The company provides a two-way and unique experience to the users owing to the fact that more than 6.4 million people are engaged with the company. iFIT Inc. has developed proprietary software that connects with the devices and makes an interactive platform for workouts. The software permits its trainers to control remotely the conditions of equipment such as speed, digital weight, resistance, and inclination during the live-streamed sessions that result in an interactive, and touchless workout experience. The software of the company connects to the TV app, phone, or tablet. The company also provides classes such as explore classes, progressive series, google maps, iFIT Mind, global workouts, studio classes, Challenges, live events, cooking classes, and trainers. NordicTrack is one of the leading brands for ellipticals, and treadmills, that offers a complete and synergistic fitness experience to consumers across the globe. NordicTrack provides a new level of interaction with the help of machines that are controlled digitally by the trainers.
Strategy
iFIT Inc. has developed cutting-edge technology, which is easily accessible to those who have fitness goals. The vision of the company is to make the world a holistic platform for health and fitness, with the integration of all essential elements associated with health such as physical and mental fitness. The company is also focusing on expansion by broadening its product portfolio across the globe. The smart software offered by the company is protected by more than 400 patents.
iFIT Inc. has also made an exclusive partnership with Google Maps, to provide an advantage of interactive exposure on routes, anywhere across the globe. Furthermore, in 2021, the company has streamed more than 141 million on-demand and live workout sessions, with the help of its approximately 180 trained experts and health professionals. The fitness platform is provided by iFIT Inc. across its wider array of brands, to make sure the access of consumers to iFIT technology. Apart from that, the company also works on customized products in accordance with the shifting demand of consumers. These are the major strategic steps followed by the company and with the help of that it has expanded its community that has more than 6.4 million users across 120 nations around the world.
