IKEA Systems B.V. Overview
Headquarters: Netherlands
Founded: 1943
Workforce: ~149,000
Company Working: IKEA Systems B.V. is the global retail company that offers a wide range of well designed, effective home furnishing products at feasible prices. The company has total 355 stores in 29 IKEA group countries, out of which 33 stores are present in Asia including pickup and order points, store distribution site and shopping centers. The company has approximately 9,500 products across the IKEA range, and adds approximately 2,500 products, every year. The company is working on reducing wastes and ensuring efficient use of natural resources in any operation. For enhancing sustainability, the company is investing in wind farms and solar panels to generate energy.
The company is investing in the installation of solar modules in building and in wind farms. Moreover, IKEA launched home solar for generating and using renewable energy at home within effective prices and budget. In the year 2017, the company’s home solar solution was introduced in Belgium and Poland, which involved turning rooftop into power stations.
Strategy
The key strategy of company IKEA Systems B.V. is to work immensely at feasible prices for the customers by building long-term relationships, investments in highly automated process, and producing large volumes. The company is actively seeking strategic partnerships and collaboration for investing in sustainable and renewable resources because of the growing demand for power. For gaining the customers’ trust, the company sticks to its quality, concept, design, packing, and distribution throughout the business model keeping sustainability in mind.
