Indofood Sukses Makmurtbk

Indofood Sukses Makmurtbk Overview

Company Headquarters: Jakarta, Indonesia

Founded: 1990

Workforce: ~97,418

Company Working: The world's largest manufacturer of instant noodles is Indofood, the largest food processing firm in Indonesia. The business is a component of Sudono Salim's Salim Group, the largest conglomerate in Indonesia. The activities of Indofood are a total food solutions company, that covers all the phases of food production, including the creation of raw materials and their processing through the sale of consumer goods. It is highly known for being a reputable firm with a strong presence in each industry in which it competes. Additionally, they manufacture a wide variety of consumer-branded goods, such as noodles, dairy, snack foods, seasonings, special foods for nutrition, and beverages.

Strategy

With four complementing Strategic Business Groups, Indofood benefits from economics of scale and a robust business model. These groups are Consumer Branded Products, Boga sari, Agribusiness, Distribution.

Company Snapshot

97,418

Employees

1990

Founded

Jakarta, Indonesia

Headquarters

SWOT Analysis

Strengths

Broad global reach and excellent brand recognition.
Within the Food Manufacturing market, has a strong brands that target to several consumer categories.
Industry of Food Manufacturing Transformation Digitally.

Weaknesses

High reliance on the current supply network.

Opportunities

Developing an innovation-friendly culture.
Reducing the expense of marketing communications.

Threats

Adaptation process for new procedures.

Key Developments

Date	Approach	Development
February 2022	New Product Launch	The new product from Indo Food features the distinctive flavors of West Sumatra, this variation mixes crispy round noodles, a mix of spices, and hot Ayame Pop sauce.
April 2021	New Product Launch	New flavor instant noodle that has been introduced in 2021 that is Supermi Nutrimi Chicken Steak flavor which is better for instant noodle lovers.

Product Offering

Indofood Sukses Makmurtbk
- Noodles

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