Institut Straumann AG

Institut Straumann AG Overview

Company Headquarters: Basel, Switzerland

Founded: 1954

Workforce: 5,954

Company Working: Institut Straumann AG (Straumann) is a global leader in the field of implant, restorative, and regenerative dentistry. The company develops and manufactures dental implants, instruments, prosthetics, and dental biomaterials for use in tooth replacement and restoration. Straumann offers a diverse range of products and solutions for both conventional treatment and digital workflows, including guided surgery, intra-oral scanning, and CAD/CAM restorations. As of March 2017, approximately 17 million Straumann implants have been placed worldwide. Straumann has various international brands including Anthogyr, Medentika, Neodent, ClearCorrect, and Dental Wing. The company sells its products through a well-developed network of distribution subsidiaries and partners.

Strategy

Straumann focuses on developing a high-performance culture, target unexploited markets, and segments, and become a complete solution-provider in aesthetic dentistry by offering conventional, semi- and fully-digital teeth replacement solutions for various dental problems. Straumann provides the most innovative product portfolio in oral regeneration. The company is a global leader in tooth replacement and orthodontic solutions.

Company Snapshot

$895.1M

Revenue

5,954

Employees

1954

Founded

Basel, Switzerland

Headquarters

SWOT Analysis

Strengths

Innovative products
Strong brand name
Strong global presence
Offers innovative hardware and software for digital dentistry

Weaknesses

Focused on too many segments
Challenges in managing logistics due to increase in demand for products and increased production capacity

Opportunities

Expanding product portfolio
Mergers & acquisitions to expand globally
Expansion of other business segments
Untapped offshore market

Threats

Changing competitive environment
Intense rivalry with other key players
Pricing pressure from government in various regions
Initiation of counterfeit and low-quality products

Key Developments

Date	Approach	Development
January 2019	Partnership	Straumann entered into a strategic partnership with Tianjin ZhengLi Technology Company Limited to enter the market in China, which is the second largest market for orthodontic clear aligners.
December 2017	Acquisition	Straumann acquired Same Day Solutions (SDS), a dental distribution company in Portugal. This acquisition provides Straumann access to SDS’ customers, which adds sales power and support the company’s operations in Portugal.
August 2017	Acquisition	Straumann fully acquired ClearCorrect, a well-established provider of full clear-aligner tooth-correction solutions to enter the field of orthodontics
August 2017	Acquisition	Straumann acquired a 38% stake in Geniova, a small entrepreneurial company based in Spain to expand its geographic boundaries, which has pioneered an innovative hybrid approach combining the advantages of clear-aligner systems with the benefits of conventional brackets.

Product Offering

Institut Straumann AG
- Clear Aligners

Financial Performance

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