Ipswich Ale Brewery Overview
Company Headquarters: Massachusetts, US
Founded: 2016
Workforce: 11-50 employees as of December 2017
Company Working: The Ipswich Ale Brewery opened its onsite restaurant with the name Ipswich Ale Brewer’s Table, that features 15 tap lines and a diverse menu with a mix of tastes ranging from brewpub to New American cuisine. Ipswich also operates in the UK and stands as one of the oldest craft breweries in New England with a portfolio of classically styled beers that have become quite the local tradition.
Strategy
Ipswich brewery is mainly focused towards providing a great experience for the consumers who visit the restaurant by combining great food, great beer, and great friendship. The restaurant provides an eclectic menu and live concerts to attract a crowd. The company also believes in widening the product line by introducing new and innovative products that would create a demand for beer among consumers over other beverages. In the coming years, it is expected that the company would introduce more varieties of gluten-free beers to set a strong foothold in the gluten-free beer market.



