Ito En, Ltd.

Ito En, Ltd. Overview

Headquarters: Honmachi, Tokyo, Japan

Founded: 1966

Workforce: ~8,269

Company Working: Ito En, Ltd. is a multinational beverage company engaged in tea production, distribution, and sales. Ito En is currently the fourth-largest soft drink producer and largest green tea distributor in Japan. The company offers unsweetened, bottled green tea and loose-leaf tea through its subsidiaries based in Japan, the US, and Australia. Ito En, Ltd. operates through three business segments—tea leaves/beverages business, restaurant business, and others. It offers loose leaf, matcha powder, tea bags, and bottled tea under the Ito En, Matcha Love, and Oi Ocha brands.

Strategy

Ito En, Ltd. is focused on overall growth and, thus, has adopted expansions and product development as its key strategies. The company aims at the development of its green tea business. Additionally, it invests heavily in the improvement of the distribution network for its other business segments such as dietary supplements.

Company Snapshot

$4,284.9M

Revenue

8,269

Employees

1966

Founded

SWOT Analysis

Strengths

Dominance in the Japanese market
Focus on product innovation

Weaknesses

Limited product offering as compared to competitors

Opportunities

Expansion in developed markets such as Europe

Threats

Fluctuations in the costs of commodities

Product Offering

Ito En, Ltd.
- Tea

Financial Performance

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