JACOBS DOUWE EGBERTS B.V.

JACOBS DOUWE EGBERTS B.V. Overview

Company Headquarters: Amsterdam, Netherlands

Founded: 2015

Workforce: ~16,000

Company Working: Jacobs Douwe Egberts B.V. (Jacobs Douwe Egberts) is a multinational company that manufactures coffee and tea. The company has a product portfolio of over 35 brands and a presence in 140 countries around the world. Douwe Egberts, Jacobs, L’OR Professional, Piazzo Doro, and Pickwick are some of the brands of the company offering coffee and tea in various countries through different sub-brands such as senseo, which offers coffee capsules and pods.

Strategy

Jacobs Douwe Egberts is focused on expanding its geographic presence by acquiring regional players in the coffee market. The company aims at strengthening its distribution network in existing markets by forming partnerships and joint ventures with other players. It is focused on offering innovative products with unique characteristics to meet the changing demands of consumers and, hence, plans to invest heavily in research and development.

Company Snapshot

16,000

Employees

2015

Founded

Amsterdam, Netherlands

Headquarters

SWOT Analysis

Strengths

Portfolio of established brands offering coffee pods & capsules
Global presence with products sold in 143 countries worldwide

Weaknesses

Limited diversification of strategic business units

Opportunities

Growth of the e-commerce industry with promotion of brands to increase online sales

Threats

Fluctuations in currency exchange rates

Key Developments

Date	Approach	Development
October 2018	Agreement	Jacobs Douwe Egberts entered into a trademark licensing agreement with Illycaffè for the production and distribution of illy-branded aluminum capsules.

Product Offering

JACOBS DOUWE EGBERTS B.V.
- L’OR
- Douwe Egberts
- Senseo

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