JFE Steel Corporation Overview
Company Headquarters: Japan
Founded: 2003
Workforce: ~45,000
Company Working:
JFE Steel Corporation is a manufacturer of steel products. It offers its products for various applications, including vehicles, shipbuilding, civil engineering, construction, containers and cans, consumer electronics and appliances, energy, and industrial machinery. The company operates through three segments, namely, steel, engineering, and trading. Plain carbon ERW tubes are offered under its steel segment. The engineering segment includes the construction of essential infrastructure, including waste-to-energy plant, water treatment plants, and bridges. The trading segment covers steel materials, non-ferrous metals, chemical fuels, equipment, marine vessels, and electronics.
The company has major production and sales bases located in Japan, Egypt, India, China, Mexico, the US, Thailand, the UAE, Myanmar, Vietnam, Indonesia, and Singapore. It has six major research and development centers in Japan.
Strategy
JFE Steel Corporation is focused on developing a new business model for high demand markets to make use of upstream facilities and secure cost competitiveness. Additionally, it is developing carbon steel supply bases in Southeast Asia to meet the demand for pipes and tubing in the automotive and other industries in this region. The company strategizes to increase its stagnant R&D expenses to reduce the risk of dependency on core products. Furthermore, it is also focusing on increasing its profit margin and cash flow during the period, 2018 and 2020. Moreover, it intends to achieve a return on equity (ROW) of 10% by the end of the FY2020.



