Kellogg Company Overview
Company Headquarters: Michigan, US
Founded: 1906
Workforce: ~31,000
Company Working: Kellogg Company (Kellogg), together with its subsidiaries, manufactures and markets ready-to-eat cereals and convenience foods. The company owns brands such as Kellogg’s, Cheez-It, Pringles, Austin, Parati, and RX BAR. Also, the company sales its frozen products under the brand Eggo and Morningstar. The company has manufacturing facilities in 21 countries and a distribution network in more than 180 countries. It has the major presence across North America, Europe, and Asia Pacific Kellogg provides its potato chips under the Pringles brand. The company has R&D center at Michigan named W.K. Kellogg Institute for Food and Nutrition Research and other few locations. The geographic segments include North America (U.S. businesses and Canada); Europe; Latin America (Central and South America and Mexico); and AMEA (Asia Middle East Africa)
Strategy
Kellogg Company emphasizes R&D to expand the use of its existing products and create new food products. The company's growth strategy is to expand operations in emerging markets. Moreover, due to intense competition in the market and rising consumer perception towards changing eating habits, the company invests heavily in innovative food products. This is evident from the numerous product launches and manufacturing facility expansion plans since 2019. Moreover, the company also grant licenses to third parties to use these marks on various goods as part of strategic planning.
