King Electric

King Electric Overview

Company Headquarters: US

Founded: 1958

Workforce: N/A

Company Working:

King Electric specializes in designing and producing innovative heaters for different end-use applications in the residential and commercial sectors. It is known for manufacturing industrial, commercial, and residential electric heaters, hydronic heaters, electric heating cables, and related accessories. The company offers its products through seven segments, which are residential electric heaters, commercial electric heaters, heating cable, hydronic heaters, furnaces, thermostats and controls, and high-velocity fans. It offers a wide range of electric heaters such as fan-driven heaters, electric baseboard heaters, garage heaters, ceiling heaters, cove heaters, radiant heaters, marine heaters, electric duct heaters, and personal portable heaters.

The company operates and manages its business mainly in North America and operates in the global market through exporters and partnerships.

Strategy

King Electric concentrates on increasing its presence in the global market through distributors and exporters. It aims to increase its sales from its online, wholesale, and retail platform to cater to the demand from customers in the US and Europe. The company is continually working on modifying its products so that they fulfil all the performance and environmental ratings and standards introduced by government authorities.

Company Snapshot

1958

Founded

US

Headquarters

SWOT Analysis

Strengths

Wide product portfolio
State-of-the-art manufacturing facilities
Products for residential, commercial, industrial, and institutional applications

Weaknesses

Limited presence in Asia Pacific

Opportunities

Scope in strategic expansion in the neighbouring countries
Invest in the efficient product distribution, globally

Threats

Increase in low-cost competition from Chinese manufacturers in North America

Product Offering

King Electric
- Electric Heaters

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